google-ads-copy

google-ads-copy is a skill for Claude Code from matteotitta/genesys-skills. It costs 31 tokens per session (2,126 once invoked), scanned A, original, MIT.

A copywriting tool for Google Responsive Search Ads, which are search ads made from multiple headlines and descriptions that Google combines for testing. It follows a five-part campaign structure, checks character limits, and outputs tab-separated text for spreadsheets or Google Ads Editor.

In plain words
What is it for?
Use it to draft B2B software search-ad copy and prepare it for import into Google Ads tools.
Why use it?
It removes the repetitive work of writing many short headline and description combinations while staying within Google's limits. It also gives the copy a consistent campaign structure.

Skill for Claude Code

Written for Claude Code: effort in frontmatter.

Good fit Use it to draft B2B software search-ad copy and prepare it for import into Google Ads tools.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/matteotitta/genesys-skills/google-ads-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matteotitta/genesys-skills --skill google-ads-copy
Clone the repo
git clone --depth 1 https://github.com/matteotitta/genesys-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/matteotitta/genesys-skills/google-ads-copy/github.svg)](https://agentmods.dev/skills/matteotitta/genesys-skills/google-ads-copy)
Your own site
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/google-ads-copy"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/google-ads-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/google-ads-copy"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/google-ads-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 31 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,126 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00031 $0.02126
Opus 5 $0.00015 $0.01063
Sonnet 5 $0.00006 $0.00425
Haiku 4.5 $0.00003 $0.00213

Measured 9d ago against content hash 02d1d09f1264, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

google-ads-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/primitives/paid-marketing/execution/google-ads-copy/SKILL.md · 198 lines

How it starts

The opening of the file, as written. The whole thing — 198 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Generate Responsive Search Ad (RSA) copy for B2B SaaS campaigns. Structured around the 5-pillar campaign model. Enforces Google Ads character limits. Outputs in TSV format ready for Google Sheets or Google Ads Editor import.

Doctrine inherited (Step 7 — 0626 rollout, locked 2026-06-04)

Output complies with:

Refinements applied to this skill:

Code Refinement How it lands in google-ads-copy
R1 Source placement RSA copy is end-customer-facing. No source tags.
R3 Product-update tone Headlines + descriptions frame as "[Product] does X" not "introducing."
R5 Blog as voice anchor When campaign has anchor blog, RSA headline 1 mirrors blog opener (within character limit).
R6 CTA hierarchy Display URL + final URL → trial / sign-up primary. "Learn more" only when intent is research-stage.
R9 Action-oriented section names Headline + description structures verb-led.

Triggers

Run this skill when:

  • Paid-campaign-strategy is locked and Google Ads RSA copy is the next step
  • A client wants competitor / brand / high-intent / problem-aware / remarketing copy
  • Existing RSAs have low Ad Strength or CTR and need a refresh
  • A new competitor enters scope and a dedicated campaign needs copy

Do NOT run when:

  • Strategy isn't locked — run /paid-campaign-strategy first
  • Target channel is LinkedIn — use /linkedin-ads-copy
  • Ad extensions (sitelinks, callouts, structured snippets) are the ask — separate workflow

RSA constraints — voice-locked

Element Limit Count
Headlines ≤30 characters each Up to 15
Descriptions ≤90 characters each Up to 4
Display URL path ≤15 characters each 2 paths
Pinning Optional Max 3 headlines per position

Read the full file on GitHub · 198 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 198 lines · 163 tokens per session scan A 02d1d09f1264

Subscribe to this mod's changes

google-ads-copy is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 31 tokens to every session and 2,126 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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