lifecycle-marketing

lifecycle-marketing is a skill for Claude Code from matteotitta/genesys-skills. It costs 24 tokens per session (1,819 once invoked), scanned A, original, MIT.

A lifecycle-marketing skill for planning messages across stages such as onboarding, activation, retention, and churn prevention. Lifecycle marketing means sending communications based on where a customer is in their relationship with a product.

In plain words
What is it for?
Use it to design campaigns that help new users get started, become active, stay engaged, or return after signs of leaving.
Why use it?
It helps coordinate customer messages across email, push notifications, text messages, in-app messages, and paid social campaigns.

Skill for Claude Code

Written for Claude Code: effort in frontmatter.

Good fit Use it to design campaigns that help new users get started, become active, stay engaged, or return after signs of leaving.

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Install with agentmods
npx agentmods add skills/matteotitta/genesys-skills/lifecycle
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matteotitta/genesys-skills --skill lifecycle
Clone the repo
git clone --depth 1 https://github.com/matteotitta/genesys-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lifecycle-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/matteotitta/genesys-skills/lifecycle/github.svg)](https://agentmods.dev/skills/matteotitta/genesys-skills/lifecycle)
Your own site
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/lifecycle"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/lifecycle/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lifecycle-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/lifecycle"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/lifecycle.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,819 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00024 $0.01819
Opus 5 $0.00012 $0.00910
Sonnet 5 $0.00005 $0.00364
Haiku 4.5 $0.00002 $0.00182

Measured 9d ago against content hash 781bbe4afe41, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

lifecycle-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/primitives/lifecycle/lifecycle/SKILL.md · 167 lines

How it starts

The opening of the file, as written. The whole thing — 167 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lifecycle Marketing

Generate production-ready lifecycle marketing campaigns for B2B SaaS products across email, push, SMS, in-app messaging, and paid social.

For full process, lifecycle stages, campaign templates, and emotional cue framework → the premium reference.


Doctrine inherited (Step 7 — 0626 rollout)

Output complies with:

Refinements applied to this skill:

Code Refinement How it lands in lifecycle-marketing
R1 Source placement (three layers) Customer-facing surfaces (email, push, SMS, in-app, paid social) → no sources block. Campaign planning doc (client-team review) → cleaned [VERIFIED:...] tags in a collapsed appendix toggle.
R2 Single-doc-with-toggles Cross-channel campaigns ship as one campaign doc with one toggle per channel/asset — not 5 separate files for email + push + SMS + in-app + paid. Index up top.
R3 Product-update tone Even feature-driven campaigns frame as "[Product] now does X" not "we're thrilled to announce."
R5 Blog as voice anchor Cross-channel campaigns with an anchor blog post mirror the blog's opening line across every channel verbatim. Voice drift across channels is the loudest tell of multi-author lifecycle campaigns.
R6 CTA hierarchy Warm-base lifecycle → product-action CTA primary (open feature, complete onboarding, upgrade). Trial/sign-up only when re-engaging churned or upgrading free → paid. Blog as fallback.
R9 Action-oriented section names "How to activate [Product]" beats "Activation playbook." Verb-led across campaign brief sections + asset titles.

Read the full file on GitHub · 167 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 167 lines · 105 tokens per session scan A 781bbe4afe41

Subscribe to this mod's changes

lifecycle-marketing is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 24 tokens to every session and 1,819 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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