product-messaging

product-messaging is a skill for Claude Code from matteotitta/genesys-skills. It costs 27 tokens per session (1,948 once invoked), scanned A, original, MIT.

A structured library explaining a product’s value, benefits, capabilities, and differences from alternatives. It becomes a shared reference for creating later marketing and sales materials.

In plain words
What is it for?
Researching a product website, defining value propositions and differentiators, and preparing messaging for pages, sales materials, outreach, and social content.
Why use it?
It prevents each team or channel from inventing a different explanation of the product. It gives downstream work a consistent source of messaging.

Skill for Claude Code

Written for Claude Code: effort in frontmatter. Also seen: reads .claude/ paths; mentions CLAUDE.md.

Good fit Researching a product website, defining value propositions and differentiators, and preparing messaging for pages, sales materials, outreach, and social content.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/matteotitta/genesys-skills/messaging
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matteotitta/genesys-skills --skill messaging
Clone the repo
git clone --depth 1 https://github.com/matteotitta/genesys-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-messaging

README.md
[![agentmods](https://agentmods.dev/badge/skills/matteotitta/genesys-skills/messaging/github.svg)](https://agentmods.dev/skills/matteotitta/genesys-skills/messaging)
Your own site
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/messaging"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/messaging/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-messaging

Your own site · 80×15
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/messaging"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/messaging.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 27 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,948 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00027 $0.01948
Opus 5 $0.00014 $0.00974
Sonnet 5 $0.00005 $0.00390
Haiku 4.5 $0.00003 $0.00195

Measured 9d ago against content hash 1b6b238590f4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

product-messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/primitives/product-marketing/strategy/messaging/SKILL.md · 131 lines

How it starts

The opening of the file, as written. The whole thing — 131 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product messaging

Builds a 10-component messaging library from website and product research. Output ships as the source of truth for all downstream marketing assets — landing pages, sales enablement, LinkedIn content, outreach. Knowledge type: messaging (per .claude/rules/ontology.md); maturity: emergent → validated after team review → canonical when locked. Visual phase map → the premium reference.

When to run

Invoke when the user asks for: product messaging for [URL/company], messaging library for [product], extract messaging from [website], product messaging framework, capabilities and benefits for [company], what are [product]'s differentiators?, pain points and capabilities for [URL]. Do NOT invoke for: competitor analysis only (use /competitor-research), landing page copy directly (use /landing-page-copy — run this first), ICP research only (use /icp-behavioural), or single-feature questions (answer directly without full framework).

The Iron Law: no messaging output without source verification. Every claim cites URL + access date or is marked [Not available]. Every quote is verbatim. Every consequence chain traces 1st→2nd→3rd order. Full guardrails + red flags + anti-hallucination rules → the premium reference.

Inputs

Required:

  • website URL — primary product website (verify it loads).
  • product name — exact product/company name (confirm if ambiguous, e.g., "Bolt" could be ride-share, fintech, or bolt.new).

Recommended (improve quality):

  • target ICP context — focuses messaging on relevant segments.
  • competitor context — sharpens differentiators (use /competitor-research output if available).
  • internal docs — provides claims not on website.
  • customer quotes — fills gaps in testimonial coverage.

Upstream skill outputs (if available, read first):

  • positioning (primary) — frames Description and core messaging blocks.
  • icp-behavioural — enriches pain points and benefits with VoC data.
  • competitor-research — sharpens status quo and differentiators.
  • tov-guidelines — applies tone to messaging.

Read the full file on GitHub · 131 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 131 lines · 104 tokens per session scan A 1b6b238590f4

Subscribe to this mod's changes

product-messaging is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 27 tokens to every session and 1,948 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

Other skills, from other repositories

gingiris-b2b-growth

🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built from HeyGen, Deel, Vercel, Supabase, Snowflake patterns.…

Gingiris-1031/gingiris-skills · 484 tokens

gr-b2b-growth

A guide to growing a business-to-business software product from early user research to large-scale sales. B2B software is sold to companies rather than individual consumers.

Gingiris-1031/gingiris-skills · 83 tokens

go-to-market-playbook

A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.

Gingiris-1031/gingiris-skills · 48 tokens

gingiris-go-global

🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization. A full-cycle playbook covering Phase 0-5 (market validation, positioning, first 100 users, user interviews, beta-to-growth) plus open-source launch, Product Hunt, Reddit, SEO/GEO, conversion, and org principles.…

Gingiris-1031/gingiris-skills · 534 tokens

gr-competitor-research

Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI…

Gingiris-1031/gingiris-skills · 582 tokens

ai-launch-playbook

Launch your AI product to global attention — the playbook behind Manus, Devin, and AFFiNE's breakout launches. Covers AI-specific GTM strategy, hype cycle management, waitlist tactics, and multi-market rollout for maximum day-one impact.

Gingiris-1031/gingiris-skills · 54 tokens