paid-ads-audit

paid-ads-audit is a skill for Claude Code from matteotitta/genesys-skills. It costs 26 tokens per session (1,939 once invoked), scanned A, original, MIT.

A review tool for existing Google Ads and LinkedIn Ads campaigns. It checks account health, campaign structure, targeting, ad quality, tracking, and how efficiently the budget is being used.

In plain words
What is it for?
Use it for quarterly health checks, account handovers, or investigations into rising cost per lead and declining performance.
Why use it?
It helps identify why advertising results have worsened or costs have risen without requiring live account access. You can provide screenshots, CSV exports, or a summary of campaign metrics.

Skill for Claude Code

Written for Claude Code: effort in frontmatter.

Good fit Use it for quarterly health checks, account handovers, or investigations into rising cost per lead and declining performance.

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Install with agentmods
npx agentmods add skills/matteotitta/genesys-skills/paid-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matteotitta/genesys-skills --skill paid-audit
Clone the repo
git clone --depth 1 https://github.com/matteotitta/genesys-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for paid-ads-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/matteotitta/genesys-skills/paid-audit/github.svg)](https://agentmods.dev/skills/matteotitta/genesys-skills/paid-audit)
Your own site
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/paid-audit"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/paid-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for paid-ads-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/paid-audit"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/paid-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,939 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.01939
Opus 5 $0.00013 $0.00970
Sonnet 5 $0.00005 $0.00388
Haiku 4.5 $0.00003 $0.00194

Measured 9d ago against content hash 80c982ea2b11, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

paid-ads-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/primitives/paid-marketing/audit/paid-audit/SKILL.md · 176 lines

How it starts

The opening of the file, as written. The whole thing — 176 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audit existing paid ad campaigns across Google Ads and LinkedIn Ads. Structured checklist covering account health, campaign structure, targeting, creative quality, tracking, and budget efficiency. Run quarterly or when performance degrades. No live API access required — works from campaign data provided by the user (screenshots, CSV exports, or verbal summary of metrics).

Live LinkedIn Ads data (optional): when the linkedin-ads MCP is authenticated, pull metrics directly instead of pasted CSVs — get_campaign_performance, get_creative_performance, get_audience_demographics, get_daily_trends, compare_performance. All reads are free and ungated; the MCP's write tools stay gated by .claude/rules/linkedin-ads-spend.md. Dormant until credentialed — see .claude/mcp/linkedin-ads/README.md.


Triggers

Run this skill when:

  • Quarterly campaign health check is due
  • CPL has spiked and the cause is unclear
  • A new client is inheriting an account from a prior agency or in-house team
  • Performance regressed and a structural review is needed before strategy refresh

Do NOT run when:

  • Building a new campaign from scratch — use /paid-campaign-strategy
  • Single ad copy is the issue — use /google-ads-copy or /linkedin-ads-copy
  • Landing page is the issue — use /landing-page-audit

The Iron Law — voice-locked

EVERY FINDING MUST BE BACKED BY DATA OR FLAGGED AS UNAVAILABLE.

An audit built on assumptions is worse than no audit. If data is missing, say so. If a check can't be evaluated, mark it [UNAVAILABLE] and explain what data is needed.

No exceptions:

  • "The account is probably fine" → Without data, you don't know. Flag the gap.
  • "CPL seems high" → Compared to what? Cite the benchmark or mark as [ESTIMATED].
  • "Just pause everything and restart" → Audit first. Most accounts need fixes, not demolition.
  • "We can skip tracking" → Tracking is always the first audit category. No tracking = no optimization.

Read the full file on GitHub · 176 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 176 lines · 153 tokens per session scan A 80c982ea2b11

Subscribe to this mod's changes

paid-ads-audit is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 26 tokens to every session and 1,939 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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