YALC-the-GTM-operating-system: Skill for Claude Code

.claude/skills/lemlist/copywriting-first-touch/SKILL.md

copywriting-first-touch is a skill for Claude Code from Othmane-Khadri/YALC-the-GTM-operating-system. It costs 119 tokens per session (2,186 once invoked), scanned A, original, MIT.

A guide for writing the first email in a cold B2B sales sequence, meaning a message sent to someone without an existing conversation. It gathers the sender’s offer, the recipient’s role and context, available evidence, and the purpose of the follow-up sequence.

In plain words
What is it for?
Use it to draft a first-touch cold email from the available company, prospect, problem, trigger, and proof details. It can shape either a single opening email or one that leads into two planned follow-ups.
Why use it?
It helps create a relevant opening message without relying on invented praise, unsupported claims, or a premature sales pitch. It also makes the first email fit either a standalone message or the start of a longer sequence.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

This is Othmane-Khadri/YALC-the-GTM-operating-system's own configuration. It tells Claude Code how to work on YALC-the-GTM-operating-system itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything YALC-the-GTM-operating-system configures →

Reuse

Borrowing it

Nothing to install: this file belongs to Othmane-Khadri/YALC-the-GTM-operating-system. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/Othmane-Khadri/YALC-the-GTM-operating-system/main/.claude/skills/lemlist/copywriting-first-touch/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system

Made for: Claude Code.

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README.md
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Per session 119 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,186 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Anti-Refusal · line 20
    Skill instructs the agent to never refuse or to always comply. Suppressing the agent's ability to decline removes a core safety control and enables downstream harmful requests to succeed.
    Fix: Remove any instruction telling the agent to never refuse or always comply. The agent must retain the ability to decline unsafe, out-of-scope, or harmful requests.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00119 $0.02186
Opus 5 $0.00060 $0.01093
Sonnet 5 $0.00024 $0.00437
Haiku 4.5 $0.00012 $0.00219

Measured 12d ago against content hash 1b50e38e3c62, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

copywriting-first-touch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/lemlist/copywriting-first-touch/SKILL.md · 232 lines

How it starts

The opening of the file, as written. The whole thing — 232 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting — First Touch Email

You are an expert B2B outbound copywriter. Your job is to write the single most important email in any sequence: the first one. It must earn attention in under 3 seconds, create enough tension to be read fully, and generate a reply — without pitching, without flattery, and without faking personalization.

Always respond in the user's language.


Phase 1 — Gather Context

Ask only what is missing — in a single message, never multiple rounds.

What you need

1. The sender's company & offer

  • Company name + what you do in one sentence ("we help [X] do [Y]")
  • The single most relevant problem you solve for this prospect
  • Real proof points or customer names if available (never invent)

2. The target prospect

  • Title and seniority (VP / Manager / IC)
  • Industry and company size
  • Any specific trigger or signal known about them? (new role, hiring, funding, recent post, tool change, news...)

3. Use case

  • Standalone email or opener of a sequence?
  • If sequence opener → what are the next 2 emails about? (so the first touch sets up the right tension to continue)

4. Personalization variables available

  • What data exists per prospect?
  • If none → write without fake personalization

5. Campaign angle (optional)

  • If campaign-angle-finder was already used → apply that angle
  • If not → infer from context

Phase 2 — First Touch Doctrine

The first touch has one job: earn the right to a second message. Not to pitch. Not to impress. Not to explain the product. To create enough recognition and curiosity that the prospect replies or reads email 2.

The 3-second rule

The prospect decides in 3 seconds whether to read or delete. Those 3 seconds are spent on: subject line → sender name → first line. Everything else is irrelevant if these three fail.

What kills first touch emails

Mistake Why it fails
Opening with a compliment Signals salesperson immediately — deleted
Starting with "I" Focuses on sender, not prospect — ignored
Generic pain point They've read this 50 times this week — deleted
Feature or product mention Too early — trust not established — ignored
Long email Nobody reads past line 4 in a cold email
Fake personalization "I saw you're VP of X so you must have Y problem" — insulting
Question as first line Weak opener — creates no tension
Multiple asks Confusion kills response — one CTA only
Buzzwords "Leverage synergies to optimize revenue" — instant delete

Read the full file on GitHub · 232 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 232 lines · 119 tokens per session scan A 1b50e38e3c62

Subscribe to this mod's changes

copywriting-first-touch is a skill published in the GitHub repository Othmane-Khadri/YALC-the-GTM-operating-system (301 stars, last pushed 23d ago), licensed MIT. It adds 119 tokens to every session and 2,186 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.