abm-on-meta

abm-on-meta is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 43 tokens per session (2,238 once invoked), scanned A, original, MIT.

A playbook for using Meta Ads to find qualified business customers and turn advertising data into sales opportunities. Meta Ads are paid advertisements shown on Facebook and Instagram.

In plain words
What is it for?
Use it to build account-based audiences, personalize segments, send qualified-lead feedback through the Conversions API, and report results at the sales-qualified-lead level.
Why use it?
It addresses the common problem of generating many low-quality form submissions instead of leads that become real sales pipeline.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to build account-based audiences, personalize segments, send qualified-lead feedback through the Conversions API, and report results at the sales-qualified-lead level.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/abm-on-meta
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill abm-on-meta
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for abm-on-meta

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/abm-on-meta/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/abm-on-meta)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/abm-on-meta"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/abm-on-meta/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for abm-on-meta

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/abm-on-meta"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/abm-on-meta.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,238 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.02238
Opus 5 $0.00022 $0.01119
Sonnet 5 $0.00009 $0.00448
Haiku 4.5 $0.00004 $0.00224

Measured 9d ago against content hash 1c8f360dc5ea, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

abm-on-meta scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ivan-falco/abm-on-meta/SKILL.md · 132 lines

How it starts

The opening of the file, as written. The whole thing — 132 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Scale B2B Qualified Pipeline on Meta

A step-by-step playbook for turning Meta Ads spend into qualified pipeline (SQLs) for B2B, not cheap lead volume. This is the end-to-end system written at full depth.


The core idea (read first)

Most B2B teams run a Meta campaign, get a pile of low-quality leads, decide "Meta doesn't work for B2B," and move their budget somewhere else. In almost every case the setup was the problem, not the campaign.

Meta is extremely good at finding exactly what you ask it to find. If you optimise for "Lead" and give it nothing else to go on, it does its job perfectly and brings you the cheapest form-fills it can. They are real leads, they just never turn into pipeline.

The whole game is to change what you are asking for. When you (1) give Meta the right data so it understands your actual ICP, and (2) feed back which leads become qualified pipeline, Meta learns to go and find more of those. It is the same optimisation engine, now working toward qualified pipeline instead of cheap volume.

Everything below is how you do that.


Step 1 - Map the market & build the audience targeting

Goal: give Meta a high-quality, matchable audience built from your real target market.

  • Map your TAM. Tier every company Tier 1 -> Tier 4 by fit. Decide where you want to go.
  • Pull the contacts at those companies. That is your Tier 1-4 contact list - this list is the audience targeting.
  • Enrich the list. Raw B2B / work-email lists match badly on Meta. Enrich for personal email + mobile numbers to lift the match rate, or the custom audience lands too small to run. (Mobile advertiser IDs / MAIDs are a minor assist only - iOS App Tracking Transparency degraded them; personal email + mobile number do the heavy lifting.)
    • Enrichment data: Contact Level.
    • Enrich + auto-sync audiences into Meta: Clay / Freckle.
  • Push the enriched list to Meta as a custom audience.

Why: Meta builds audiences from people (not company names), so you need the real contacts. Tiering tells you where budget goes first. Match rate decides how big and usable the audience is - work emails barely match, personal email + mobile number are what Meta actually matches on.

Read the full file on GitHub · 132 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 132 lines · 43 tokens per session scan A 1c8f360dc5ea

Subscribe to this mod's changes

abm-on-meta is a skill published in the GitHub repository swan-gtm/gtm-skills (153 stars, last pushed 2d ago), licensed MIT. It adds 43 tokens to every session and 2,238 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

Other skills, from other repositories

b2b-marketing-playbook

Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.

Gingiris-1031/gingiris-skills · 53 tokens

abm-dev

Enrich B2B people and companies with abm.dev — verified work emails, LinkedIn profiles, firmographics, and AI research with a citation and confidence on every field. Use when the user needs contact data, company intelligence, email-finding, people search at target accounts, or CRM enrichment writeback.

abm-dev-git/abm-mcp · 67 tokens

bdr-enablement-generator

Generates account research briefs, personalized outreach sequences, persona-specific talk tracks, and objection handling frameworks for B2B SaaS BDR teams. Use when preparing BDR outreach for target accounts, building prospecting sequences, creating call scripts, developing objection responses, onboarding new BDRs, or…

Stallin-Sanamandra/b2b-saas-marketing-skills · 131 tokens

competitive-battlecard-generator

Generates and maintains competitive battlecards from win/loss data, competitor intel, G2 reviews, and sales feedback. Use when building battlecards for a specific competitor, updating existing battlecards with new intel, preparing BDRs or AEs for competitive deals, analyzing win/loss patterns against a competitor, or…

Stallin-Sanamandra/b2b-saas-marketing-skills · 153 tokens

marketing-ops-sop-generator

Generates standard operating procedures for B2B SaaS marketing operations: campaign naming conventions, UTM governance, tool administration, workflow QA, data hygiene, lead routing, and incident response playbooks. Use when setting up or auditing marketing ops processes, onboarding a new marketing ops hire…

Stallin-Sanamandra/b2b-saas-marketing-skills · 160 tokens

abm-program-orchestrator

End-to-end ABM program design and orchestration for B2B SaaS mid-market and enterprise motions. Use when building a target account list, designing account tiering criteria, planning ABM channel orchestration, coordinating BDR outreach with marketing campaigns, defining ABM measurement frameworks, or running an ABM…

Stallin-Sanamandra/b2b-saas-marketing-skills · 148 tokens