Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add swan-gtm/gtm-skills --skill abm-retargeting-frameworkgit clone --depth 1 https://github.com/swan-gtm/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/swan-gtm/gtm-skills/abm-retargeting-framework)<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/abm-retargeting-framework"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/abm-retargeting-framework/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/abm-retargeting-framework"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/abm-retargeting-framework.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00046 | $0.03715 |
| Opus 5 | $0.00023 | $0.01858 |
| Sonnet 5 | $0.00009 | $0.00743 |
| Haiku 4.5 | $0.00005 | $0.00371 |
Grade A, and why
abm-retargeting-framework scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 383 lines — stays where its author put it; the contents beside it link to each section on GitHub.
ABM Retargeting - Framework
Audience segmentation, frequency management, and multi-channel orchestration for Account-Based Marketing retargeting campaigns.
Why Retargeting Matters in ABM
ABM retargeting is not the same as generic display retargeting. ABM retargeting:
- Targets known accounts - People at specific companies already in your ICP
- Respects the buying committee - Different messages for different roles
- Coordinates across channels - Ads + email + BDR outreach + direct mail in sync
- Accelerates pipeline - Re-engages warm accounts that stalled
- Wins back lost deals - Systematically reactivates churned or lost opportunities
Audience Segmentation
Core Retargeting Segments
| Segment | Definition | Time Window | Use Case |
|---|---|---|---|
| Recent Engagers | Visited site, clicked ad, engaged with content in last 2 weeks | 0-14 days | Hot follow-up, strike while iron is hot |
| Warm Traffic | Engaged 30-90 days ago but haven't converted | 30-90 days | Re-engagement, new angle/offer |
| Page-Specific Visitors | Visited high-intent pages (pricing, demo, case studies) | 30-60 days | Direct conversion campaigns |
| Content Engagers | Downloaded content, watched videos, attended webinars | 60-90 days | Nurture deeper into funnel |
| Company List Retargeting | Known accounts from CRM, not yet engaged | Ongoing | Account awareness campaigns |
| Buying Committee | Multiple contacts at same account | Ongoing | Surround the account |
Segment Priority Matrix
| Priority | Segment | Why | Monthly Budget % |
|---|---|---|---|
| 1st | Recent engagers (0-14 days) | Highest intent, freshest interest | 30-40% |
| 2nd | Page-specific (pricing/demo) | Clear buying signals | 25-30% |
| 3rd | Warm traffic (30-90 days) | Need reactivation push | 20-25% |
| 4th | Content engagers | Educated but not ready | 10-15% |
| 5th | Company list (no engagement yet) | Awareness stage | 5-10% |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 383 lines · 46 tokens per session scan A d33784531319
abm-retargeting-framework is a skill published in the GitHub repository swan-gtm/gtm-skills (153 stars, last pushed 2d ago), licensed MIT. It adds 46 tokens to every session and 3,715 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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