linkedin-enterprise-ads-audit

linkedin-enterprise-ads-audit is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 43 tokens per session (968 once invoked), scanned A, original, MIT.

An audit method for business-to-business advertising campaigns on LinkedIn aimed at large companies. It examines reach within a chosen account list, repeated exposure, lead-form quality, spending outside the target audience, and the effect on qualified opportunities.

In plain words
What is it for?
Use it to review target-account reach, detect audience expansion or network placements outside the intended audience, compare LinkedIn forms with landing-page requests, and assess cost per opportunity against contract value.
Why use it?
High impression or lead counts can hide wasted spending, repeated ads, or leads that do not become sales opportunities. The audit connects campaign activity with account coverage, lead quality, sales-cycle speed, and opportunity creation.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to review target-account reach, detect audience expansion or network placements outside the intended audience, compare LinkedIn forms with landing-page requests, and assess cost per opportunity against contract value.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/linkedin-enterprise-ads-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill linkedin-enterprise-ads-audit
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for linkedin-enterprise-ads-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/linkedin-enterprise-ads-audit/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/linkedin-enterprise-ads-audit)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/linkedin-enterprise-ads-audit"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/linkedin-enterprise-ads-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for linkedin-enterprise-ads-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/linkedin-enterprise-ads-audit"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/linkedin-enterprise-ads-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 968 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.00968
Opus 5.5 $0.00017 $0.00387
Sonnet 5.5 $0.00009 $0.00194
Haiku 4.5 $0.00004 $0.00097

Measured 9d ago against content hash fce536172240, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

linkedin-enterprise-ads-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/gaetano-romeo/linkedin-enterprise-ads-audit/SKILL.md · 53 lines

How it starts

The opening of the file, as written. The whole thing — 53 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audit enterprise LinkedIn campaigns by looking beyond platform-level vanity metrics, isolating account penetration from generic reach, evaluating native lead form pipeline conversion, and measuring revenue impact against contract margin.

Quick verdict

Execute a two-stage evaluation before adjusting campaign budgets or targeting settings.

Stage 1: Audience precision and target account reach

  • Load campaign demographics and match impressions against the designated ABM account list.
  • Check whether Audience Expansion or Audience Network placements are draining spend outside target accounts.
  • If spend on out-of-ICP accounts exceeds target thresholds, label as Audience Dilution.
  • If account coverage is below target depth while frequency rises, label as Reach Bottleneck.

Stage 2: Lead quality and pipeline velocity impact

  • Evaluate conversion rates from native Lead Gen Forms vs. landing page requests into qualified opportunities.
  • Correlate prior account ad exposure with sales cycle velocity and opportunity creation.

The four tests

A campaign is classified as Healthy & Scalable only if it satisfies all four conditions. Full thresholds are in references/methodology-and-thresholds.md.

Test Healthy Critical
1. Account coverage and reach depth At least 60% of target accounts in the ABM list receive at least one impression in the evaluation window Less than 30% of target accounts are reached while average frequency per persona climbs
2. Audience saturation and frequency Average exposure frequency remains balanced alongside stable click-through rates Frequency per persona exceeds 10 impressions in 30 days, with engagement down more than 25% and rising cost per target account reached
3. Form factor quality ratio Lead-to-opportunity conversion for native Lead Gen Forms reaches at least 40% of the rate for website demo requests on matching segments Native Lead Gen Form conversion to qualified opportunity drops below 20% of website demo request performance
4. CAC vs. contract value sustainability Media Cost per Acquired Customer stays below 20% of ACV multiplied by gross margin, with payback within 12 months Media Cost per Acquired Customer exceeds 35% of gross-margin-adjusted ACV, or payback exceeds 18 months

Read the full file on GitHub · 53 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 53 lines · 43 tokens per session scan A fce536172240

Subscribe to this mod's changes

linkedin-enterprise-ads-audit is a skill published in the GitHub repository swan-gtm/gtm-skills (181 stars, last pushed 2d ago), licensed MIT. It adds 43 tokens to every session and 968 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-08.

Related

Other skills, from other repositories

ad-campaign-analyzer

Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.

sickn33/agentic-awesome-skills · 28 tokens

competitor-ad-intelligence

Scrape competitor ads from Meta, TikTok, Google, and LinkedIn ad libraries, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad…

gooseworks-ai/goose-skills · 81 tokens

google-search-ads-builder

End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds…

gooseworks-ai/goose-skills · 79 tokens

meta-ads-analyzer

Diagnose Meta Ads campaign performance and account gaps using Meta's actual system mechanics — including customer-journey coverage, Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue. Use for performance diagnosis, account audits, full-funnel or TOF/MOF/BOF gap analysis, deciding what to…

gooseworks-ai/goose-skills · 93 tokens

ad-campaign-analyzer

Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

gooseworks-ai/goose-skills · 60 tokens

meta-ad-policy-checker

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

gooseworks-ai/goose-skills · 52 tokens