meta-setup-and-tracking

meta-setup-and-tracking is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 36 tokens per session (2,348 once invoked), scanned A, original, MIT.

A setup checklist for measuring Meta ad activity on a website. It covers the Meta Pixel, which records website actions for Meta, along with events, domain verification, data sources, and lead forms.

In plain words
What is it for?
It helps create and install a Meta Pixel, configure events and domains, set up lead-generation forms, and prepare the basic measurement system for B2B campaigns.
Why use it?
Without correctly configured tracking, Meta cannot reliably connect ads with website actions or leads. The checklist provides the implementation steps needed before launching campaigns.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps create and install a Meta Pixel, configure events and domains, set up lead-generation forms, and prepare the basic measurement system for B2B campaigns.

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Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/meta-setup-and-tracking
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill meta-setup-and-tracking
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-setup-and-tracking

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-setup-and-tracking/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-setup-and-tracking)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-setup-and-tracking"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-setup-and-tracking/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-setup-and-tracking

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-setup-and-tracking"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-setup-and-tracking.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 36 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,348 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Privilege Escalation · line 114
    Code accesses credential files (SSH keys, AWS credentials, etc.). This could indicate credential theft attempts.
    Fix: Remove references to credential paths. Use environment variables or secrets managers. For docs, use placeholder paths (e.g., /path/to/config). Never load .env or token files in production code paths.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00036 $0.02348
Opus 5.5 $0.00014 $0.00939
Sonnet 5.5 $0.00007 $0.00470
Haiku 4.5 $0.00004 $0.00235

Measured 1mo ago against content hash 007cf0040d7a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-setup-and-tracking scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ivan-falco/meta-setup-and-tracking/SKILL.md · 170 lines

How it starts

The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads Setup & Tracking - Implementation Guide

Step-by-step setup to run your first B2B campaign on Meta. Use this when you already have access and need to configure tracking, then launch. For campaign strategy (audience hierarchy, ABO vs CBO, creative), see the other knowledge-base files.

Where Things Live in Meta

What you need Where to go
Pixel, events, data sources Events Manager (Ads Manager → left menu → All Tools → Events Manager)
Create and run campaigns Ads Manager (campaigns, ad sets, ads)
Domain verification, Business assets Business Settings (Business Suite or business.facebook.com → Settings)
Lead Gen Forms Created when you build an ad with the Leads objective; form settings live in the ad set/ad flow

1. Create and Install the Meta Pixel

1.1 Create the pixel (if you don't have one)

  1. Events Manager → Data Sources → Add new data source → Website → Connect.
  2. Choose Meta Pixel → name it (e.g. "[Business] - Main Website") → Create Pixel.
  3. Note your Pixel ID (shown in the pixel details). You'll use it in the base code or in tag managers.

1.2 Install the pixel on the website

You need the base pixel code on every page (or at least all pages you care about for traffic and conversions). Options:

Option A: Manual install

  • Events Manager → your Pixel → Set up (or Continue set up) → Install code manually.
  • Copy the base code snippet (the fbq('init', 'XXXX') and fbq('track', 'PageView') block).
  • Add it to the <head> of every page, or to a global header/footer template. Do not add it only to the thank-you page.

Option B: Google Tag Manager (recommended if you use GTM)

  • Events Manager → Set up → Use a partner → choose Google Tag Manager and follow the steps.
  • In GTM: create a Custom HTML tag with the base pixel code, set it to fire on All Pages (or appropriate triggers). Publish the container.

Read the full file on GitHub · 170 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 170 lines · 36 tokens per session scan A 007cf0040d7a

Subscribe to this mod's changes

meta-setup-and-tracking is a skill published in the GitHub repository swan-gtm/gtm-skills (221 stars, last pushed 8d ago), licensed MIT. It adds 36 tokens to every session and 2,348 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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