multi-region-gtm-playbook

multi-region-gtm-playbook is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 66 tokens per session (592 once invoked), scanned A, original, MIT.

A planning framework for marketing and sales across several regions. It separates the parts that should stay the same everywhere from language, evidence, channels, pricing, and compliance that may need local adaptation.

In plain words
What is it for?
Use it to group regions by maturity, plan global and local work, adjust marketing and sales efforts by market, and set rules for ongoing coordination.
Why use it?
A single global approach can overlook regional buying behavior, regulations, languages, and market maturity. This framework helps decide where to standardize and where to adapt investment and execution.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to group regions by maturity, plan global and local work, adjust marketing and sales efforts by market, and set rules for ongoing coordination.

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Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/multi-region-gtm-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill multi-region-gtm-playbook
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for multi-region-gtm-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/multi-region-gtm-playbook/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/multi-region-gtm-playbook)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/multi-region-gtm-playbook"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/multi-region-gtm-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for multi-region-gtm-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/multi-region-gtm-playbook"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/multi-region-gtm-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 592 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.00592
Opus 5.5 $0.00026 $0.00237
Sonnet 5.5 $0.00013 $0.00118
Haiku 4.5 $0.00007 $0.00059

Measured 6d ago against content hash 5338092e3a8c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

multi-region-gtm-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/gaetano-romeo/multi-region-gtm-playbook/SKILL.md · 51 lines

How it starts

The opening of the file, as written. The whole thing — 51 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Design a go to market model across regions that keeps one strategy while letting each market win on its own terms.

Inputs to load

  • The list of regions with team size, revenue contribution and pipeline contribution as shares of the total.
  • Market maturity per region: brand awareness, customer base, competitive intensity.
  • Sales cycle, deal size and buying behavior per region.
  • Language, regulation and channel differences that change how buyers research and buy.

Define the global core

Keep global only what must be identical: positioning, ideal customer profile, core offer, naming of products, measurement definitions and reporting format. Everything else is a candidate for local adaptation.

Define the local layer

Each region adapts proof (local customers, local references), language and tone, channel mix, pricing presentation, events and compliance. Translation alone is not localization. Check that examples, objections and competitors are regional.

Tier the regions

  1. Build: low awareness, small base. Invest in presence and proof, expect slow payback.
  2. Grow: proven demand, rising pipeline. Scale what already works.
  3. Harvest: strong base and brand. Protect efficiency, expand through existing accounts.

Allocate budget and effort by tier and expected payback, not by headcount or by the size of last year's budget.

Set governance

Agree a fixed cadence: one shared dashboard with common definitions, a regional review, and a rule for when a region may deviate from the global core. Deviations are tested in one region first, then scaled if the result holds.

What good looks like

  • The expert's tell: the places where a local team ignored the global plan and outperformed it. These deviations are the source of the next global improvement.
  • The common mistake: splitting budget equally across regions, or translating global content and calling it localized.
  • A good output states what is global and what is local in one table, assigns each region a tier with a budget logic, and defines who decides on deviations.
  • One global average hides the regions that matter. Results are always shown by region next to the total.

Read the full file on GitHub · 51 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 51 lines · 66 tokens per session scan A 5338092e3a8c

Subscribe to this mod's changes

multi-region-gtm-playbook is a skill published in the GitHub repository swan-gtm/gtm-skills (220 stars, last pushed 7d ago), licensed MIT. It adds 66 tokens to every session and 592 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-21.

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