Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add swan-gtm/gtm-skills --skill persona-mapping-frameworkgit clone --depth 1 https://github.com/swan-gtm/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/swan-gtm/gtm-skills/persona-mapping-framework)<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/persona-mapping-framework"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/persona-mapping-framework/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/persona-mapping-framework"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/persona-mapping-framework.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00050 | $0.02871 |
| Opus 5 | $0.00025 | $0.01435 |
| Sonnet 5 | $0.00010 | $0.00574 |
| Haiku 4.5 | $0.00005 | $0.00287 |
Grade A, and why
persona-mapping-framework scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 292 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Persona Mapping - Framework
How to identify, segment, and target personas within ABM accounts. Mapping personas to their jobs-to-be-done (JTBDs), pain points, and messaging.
The Persona Mapping Principle
ABM targets accounts, but people buy - not companies. Persona mapping answers:
- Who at the target account should see your ads?
- What do they care about? (JTBDs, pain points)
- How should messaging differ by persona?
- When should BDRs reach out to which persona?
Identifying Personas
Step 1: Analyze Your Closed-Won Deals
Look at your CRM data for closed-won deals:
| Question | What You're Looking For | Source |
|---|---|---|
| Who was the primary contact on won deals? | Most common titles/roles | CRM deal contacts |
| Who initiated the buying process? | Champion persona | CRM first touch data |
| Who signed the contract? | Economic buyer persona | CRM deal owner notes |
| Who else was involved in evaluation? | Buying committee members | CRM activity log, call notes |
| What was their typical seniority? | IC vs Manager vs VP vs C-suite | CRM contact properties |
Step 2: Map the Buying Committee
Most B2B deals involve 6-10 stakeholders. Map the roles:
| Role | Definition | Example Titles | Engagement Priority |
|---|---|---|---|
| Champion | Internal advocate who drives the deal | Product Manager, Head of Ops, Director of Growth | Primary - warm them first |
| Economic Buyer | Controls budget, signs the contract | VP/C-suite, Finance | Engage after champion is warm |
| Technical Evaluator | Assesses product capabilities | Engineering Lead, Solutions Architect, IT | Engage during demo/trial stage |
| End User | Will use the product daily | Analyst, Designer, Specialist, IC | Engage with product-focused content |
| Blocker/Gatekeeper | Can slow or kill the deal | Legal, Procurement, IT Security | Address concerns proactively |
Step 3: Define Persona Attributes
For each persona, document:
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 292 lines · 50 tokens per session scan A b4a5487157d6
persona-mapping-framework is a skill published in the GitHub repository swan-gtm/gtm-skills (153 stars, last pushed 2d ago), licensed MIT. It adds 50 tokens to every session and 2,871 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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