04-comm-and-brief

04-comm-and-brief is a skill for Claude Code, Codex from thaolst/ai-growth-prompts. It costs 0 tokens per session (3,805 once invoked), scanned A, original, MIT.

A set of prompts for studying groups of users and deciding who to target. It includes cohort analysis, which compares users who started at the same time, and basic RFM analysis based on how recently and often they act and how much they spend.

In plain words
What is it for?
Use it to find retention drop-offs, suggest reasons for them, choose behavioural segments, divide budgets, and plan tests through in-app, direct, or paid channels.
Why use it?
It helps explain where users stop returning and which group should receive attention or budget. The analysis is matched to the data and channels available at each campaign size.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to find retention drop-offs, suggest reasons for them, choose behavioural segments, divide budgets, and plan tests through in-app, direct, or paid channels.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/thaolst/ai-growth-prompts/04-comm-and-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add thaolst/ai-growth-prompts --skill 04-comm-and-brief
Clone the repo
git clone --depth 1 https://github.com/thaolst/ai-growth-prompts

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for 04-comm-and-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/thaolst/ai-growth-prompts/04-comm-and-brief/github.svg)](https://agentmods.dev/skills/thaolst/ai-growth-prompts/04-comm-and-brief)
Your own site
<a href="https://agentmods.dev/skills/thaolst/ai-growth-prompts/04-comm-and-brief"><img src="https://agentmods.dev/badge/skills/thaolst/ai-growth-prompts/04-comm-and-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for 04-comm-and-brief

Your own site · 80×15
<a href="https://agentmods.dev/skills/thaolst/ai-growth-prompts/04-comm-and-brief"><img src="https://agentmods.dev/badge/skills/thaolst/ai-growth-prompts/04-comm-and-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,805 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.03805
Opus 5 $0.00000 $0.01903
Sonnet 5 $0.00000 $0.00761
Haiku 4.5 $0.00000 $0.00380

Measured 12d ago against content hash fe212cc93fcb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

04-comm-and-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

04-comm-and-brief/SKILL.md · 446 lines

How it starts

The opening of the file, as written. The whole thing — 446 lines — stays where its author put it; the contents beside it link to each section on GitHub.

04 · Communication & creative brief

Ở cấp S: bạn có content + design. Không cần comm planning hay media planning. Ở cấp M: thêm communication planning và media planning. Ở cấp L: bạn cung cấp input cho agency - campaign có PM riêng.

CẤP S

Prompt 09-S · Lên kế hoạch communication cho campaign S

Khi nào dùng: Đã xác định campaign S. Cần lên kế hoạch in-app và owned channel - không paid media.

Cần kế hoạch communication cho campaign cấp S.

Cấp độ: S
Kênh: in-app (banner, push notification) + owned out-app
      (owned social, CRM - không paid)
Asset: content copy + design (không concept creative)
Timeline chuẩn bị: [3–4 tuần cho đơn giản / 5–6 tuần cho phức tạp]

Campaign:
- Theme: [mô tả]
- Core mechanic: [user làm gì và được gì]
- Audience: [segment]
- Thời gian: [ngày bắt đầu – kết thúc]
- Launch date: [mục tiêu]

Lên kế hoạch:
1. Các mốc chính từ hôm nay đến launch - trong prep timeline
2. Message hierarchy: một message chính, một message phụ
3. Lịch push in-app: tần suất, giờ trong ngày, nội dung từng wave
   (không over-notify - đề xuất tần suất tối đa cho audience này)
4. Banner in-app: vị trí, message, timing
5. Owned out-app: kênh nào, nội dung gì, khi nào
6. Một thứ có thể A/B test nếu còn thời gian

Prompt 10-S · Viết push notification copy theo segment

Khi nào dùng: Cần variant nhanh cho campaign S. Không có paid - notification phải tự gánh.

Cấp độ: S (push là kênh chính - không có paid backup)

Segment: [hành vi, balance tier, recency]
Khuyến mãi: [user được gì và điều kiện]
Tone: [casual / ấm áp / trực tiếp]

Giới hạn kỹ thuật:
- Title: tối đa 40 ký tự
- Body: tối đa 80 ký tự

Viết 5 variant - các góc khác nhau:
urgency / benefit / curiosity / personalization / social proof

Mỗi variant:
- Số ký tự
- Góc đang dùng
- Tại sao phù hợp segment này

2 variant nào nên test trước? Tại sao?

Lưu ý: ở cấp S không có paid retargeting -
nếu push không convert thì không có cơ hội thứ hai.
Tính điều này khi chọn góc ưu tiên.

Read the full file on GitHub · 446 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 446 lines · 0 tokens per session scan A fe212cc93fcb

Subscribe to this mod's changes

04-comm-and-brief is a skill published in the GitHub repository thaolst/ai-growth-prompts (11 stars, last pushed 3mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 3,805 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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