07-experiment-design

07-experiment-design is a skill for Claude Code, Codex from thaolst/ai-growth-prompts. It costs 0 tokens per session (3,141 once invoked), scanned A, original, MIT.

An experiment-design guide for growth marketing, including A/B tests. An A/B test compares two versions while changing one factor to see which performs better on a chosen measurement.

In plain words
What is it for?
Use it to test offers, messages, timing, audiences, or buttons, and to plan measurements for simple, multi-variable, or ongoing tests.
Why use it?
It replaces guesses about campaign performance with a defined comparison and measurement plan. It also matches the test design to available traffic, data, and campaign scale.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to test offers, messages, timing, audiences, or buttons, and to plan measurements for simple, multi-variable, or ongoing tests.

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Install with agentmods
npx agentmods add skills/thaolst/ai-growth-prompts/07-experiment-design
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add thaolst/ai-growth-prompts --skill 07-experiment-design
Clone the repo
git clone --depth 1 https://github.com/thaolst/ai-growth-prompts

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for 07-experiment-design

README.md
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Your own site
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Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,141 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.03141
Opus 5 $0.00000 $0.01571
Sonnet 5 $0.00000 $0.00628
Haiku 4.5 $0.00000 $0.00314

Measured 11d ago against content hash e742935f1e74, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

07-experiment-design scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

07-experiment-design/SKILL.md · 323 lines

How it starts

The opening of the file, as written. The whole thing — 323 lines — stays where its author put it; the contents beside it link to each section on GitHub.

07 · Experiment design & A/B testing

Experiment là cách duy nhất để biết cái gì thực sự hiệu quả. Ở cấp S, experiment đơn giản: A/B 1 biến, đo 1 metric. Ở cấp M, có thể chạy multivariate, đo nhiều metric, có statistical significance. Ở cấp L, experiment là hệ thống: always-on testing, automated decision.

Cấp độ Experiment khả thi Ràng buộc
S A/B 1 biến, 1 metric, manual analyze Traffic thấp, chạy 1-2 tuần, significance khó đạt
M A/B đa biến, funnel analysis, cohort compare Traffic vừa, có track tool, chạy 2-4 tuần
L Always-on testing, automated decision, personalization Full data pipeline, ML model, cross-team

Prompt 15 · Thiết kế A/B test cho campaign

Khi nào dùng: Sắp launch campaign và muốn test trước 1 biến để tối ưu.

Cần thiết kế A/B test cho campaign sắp chạy.

Campaign: [mô tả]
Kênh: [in-app push / email / SMS / paid social]
Cấp độ: [S / M / L]
Traffic dự kiến: [số user / ngày]
Thời gian chạy: [số ngày]

Biến muốn test:
- [ ] Offer / voucher value
- [ ] Message / creative
- [ ] Timing / frequency
- [ ] Segment / targeting
- [ ] CTA / button

Yêu cầu output:
1. Hypothesis: If [biến] then [kết quả] because [lý do]
2. Control vs Treatment mô tả cụ thể
3. Primary metric (1 cái duy nhất)
4. Sample size cần: tính dựa trên baseline + MDE
5. Duration: bao nhiêu ngày để đủ significance
6. Risk: nếu test sai hoặc không đủ traffic thì sao
7. Decision rule: khi nào dừng test, khi nào chọn winner

Với [S]: chấp nhận directional signal (không cần p-value)
Với [M]: yêu cầu p < 0.05, ít nhất 80% power

Ví dụ output:

Hypothesis: If we change notification copy from "Ưu đãi hôm nay"
to "Chỉ còn 4 tiếng" then CTR increases by 15% because urgency
framing activates loss aversion.

Control: "Ưu đãi hôm nay — mở xem ngay"
Treatment: "Chỉ còn 4 tiếng — voucher của bạn sắp hết"

Primary metric: notification CTR
Sample size: 12,000 per group (based on 8% baseline CTR, MDE 15%, 95% confidence)
Duration: 10 days
Decision rule: stop if treatment CTR > control by ≥15% for 3 consecutive days

Read the full file on GitHub · 323 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 323 lines · 0 tokens per session scan A e742935f1e74

Subscribe to this mod's changes

07-experiment-design is a skill published in the GitHub repository thaolst/ai-growth-prompts (11 stars, last pushed 2mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 3,141 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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