Define Ideal Customer Profile with firmographic, technographic, and behavioral criteria plus scoring tiers. Use when user asks about "ICP", "ideal customer profile", "who to target", "scoring criteria", "tier system", "firmographic", "technographic", "buyer persona". Do NOT use for finding specific companies (use…
Map buying committee personas within target accounts for ABM and outbound campaigns. Use when the user asks about persona mapping, buying committee identification, persona-based messaging, JTBD mapping, champion vs economic buyer targeting, persona prioritization, or campaign naming for persona tracking. Triggers on…
Find and import target companies from multiple data sources including Apollo, Clay, Google Maps, HG Insights, Ocean.io, and webhooks. Use when user asks about "find companies", "company list", "data sources", "where to find companies", "import companies", "Google Maps leads", "tech stack targeting", "webhooks"…
Expert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene…
Company event signal tracking for B2B outbound. Use when the user asks about M&A signals, company expansion, new locations, IPO, product launches, leadership changes, headquarters moves, mergers, acquisitions, or firmographic triggers. Do NOT use for funding rounds (use funding skill) or hiring signals (use hiring…
Competitor engagement signal tracking for B2B outbound. Use when the user asks about competitor signals, bad review targeting, G2/Capterra scraping, LinkedIn follower scraping from competitors, battle cards, competitor customer targeting, or churned competitor customers. Do NOT use for tech stack changes broadly (use…
Content engagement signal tracking for B2B outbound. Use when the user asks about content engagement signals, LinkedIn post likes/comments, webinar attendance, newsletter engagement, Trigify setup, social engagement tracking, or community engagement signals. Do NOT use for website visitor tracking (use…
Funding round signal tracking for B2B outbound. Use when the user asks about funding signals, Series A/B/C detection, post-raise outreach, budget availability triggers, Crunchbase monitoring, or venture capital signals. Do NOT use for general company events (use company-events skill) or hiring that follows funding…
Hiring signal tracking for B2B outbound. Use when the user asks about hiring signals, job posting intent, new roles, missing roles, leaving employees, skills-targeting, role-targeting, headcount growth, or team expansion signals. Do NOT use for individual job changes (use job-changes skill) or general company events…
Job change signal tracking for B2B outbound. Use when the user asks about job change signals, champion tracking, new role outreach, vendor amnesty period, Clay job change monitoring, or days 14-45 engagement window. Do NOT use for general hiring signals (use hiring skill) or company-level events (use company-events…
Multi-signal stacking and scoring framework for B2B outbound. Use when the user asks about signal stacking, compound scoring, scoring frameworks, action thresholds, response SLAs, signal prioritization, lead scoring, signal combinations, heat levels, or building a complete signal-based selling system. Do NOT use for a…
Technology stack change signal tracking for B2B outbound. Use when the user asks about tech stack changes, vendor switches, new tool adoption, BuiltWith tracking, technology signals, stack monitoring, tool migration, or tech-based targeting. Do NOT use for competitor product engagement (use competitor-signals skill)…
Website visitor identification and tracking for B2B outbound. Use when the user asks about website visitor tracking, RB2B setup, pixel-based identification, IP-to-company matching, visitor de-anonymization, Warmly, Leadfeeder, Koala, visitor alerts, or Slack integration for website visitors. Do NOT use for content…
6 AI personalization prompts (lemlist style) plus 2 email templates - ICP Identification, Company Description, Similar Product, Top 3 Problems, Subject Line, Case Study Reference, and Similar Company Approach. Use when setting up AI-powered personalization, building Clay/lemlist workflows, or automating research.
Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs.
15 Firmographic Bridgebound triggers from Flip The Script - Financial Events, M&A Activity, Growth Signals, and Product/Marketing moves. Use when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach.
16 history-based Bridgebound triggers from Flip The Script - Demo Pipeline, Closed-Lost, Executive Churn, Email Engagement, and Reciprocity. Use when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns.
20 "In Market" Bridgebound triggers from Flip The Script - Adjacent Vendors, Competitors, and Time-Based signals. Use when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal/event timing.
39 relationship-based Bridgebound triggers from Flip The Script - Common VCs, Customers, C-Suite, Employees, VC Partners, Advisors, Board Members, Sponsored Companies, and Your Network. Use when leveraging warm connections, building referral campaigns, or multi-threading into accounts.
11 Symptoms & Signs Bridgebound triggers from Flip The Script - Overt Negatives, Lacking Positives, and Industry Influencers. Use when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences.
6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.