Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
Complete Developer Relations playbook — from community building to documentation strategy to event planning. Covers Discord/Slack management, conference speaking, hackathon sponsorship, and measuring DevRel ROI. By @WeiYipei.
🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built from HeyGen, Deel, Vercel, Supabase, Snowflake patterns.…
🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization. A full-cycle playbook covering Phase 0-5 (market validation, positioning, first 100 users, user interviews, beta-to-growth) plus open-source launch, Product Hunt, Reddit, SEO/GEO, conversion, and org principles.…
Diagnose a product's growth model, stage, and current constraint, then route the request to the narrowest Gingiris specialist and execute it when installed. Use for broad or uncertain growth questions involving go-to-market, Product Hunt, GitHub stars, open-source marketing, B2B SaaS, PLG, ASO, SEO/GEO, AI citations…
🇺🇸 KOL Outreach & Influencer Marketing Playbook — Complete SOP from discovery to ROI tracking. Battle-tested with 200+ KOL campaigns at AFFiNE (60k stars). Includes pricing benchmarks, email templates, content packages, platform algorithm guides, and data-driven evaluation frameworks. 🇨🇳 KOL 外联与红人营销实战手册 — 从发现筛选到…
SEO/GEO Agent Operations SOP v2 — Rebuilt from real-world operations (analook.com 0→launch, GSC incident, DataForSEO monitoring, gingiris.tools post-migration recovery). What's new in v2: • Step-by-step onboarding (Q1→Q6), multiple choice wherever possible — no big forms • Mandatory daily SEO log — first item is…
🇺🇸 SEO & GEO Dual-Engine Playbook 2026 — Rank on Google AND get cited by AI search (ChatGPT, Perplexity, Claude, Gemini). Battle-tested from AFFiNE (60k GitHub stars in 24 months) and 150+ AI startup consultations. E-E-A-T writing voice system, keyword funnel strategy, JSON-LD schema templates, comparison page SOP…
Twitter/X Agent Operations SOP v2 — Rebuilt from real dual-account operations. Real data: • CN account: grew from 1,150 → 3,679 followers (14 months), 1 tweet/day, OAuth1 direct post • EN account: Buffer API • Real incidents: cron silent-failed for 2 weeks unnoticed, analytics data off by 17×, thread performance worse…
🇺🇸 UGC Matrix Growth Playbook — Scale user-generated content with AI + real creators. Complete SOP for UGC flywheel, creator recruitment, incentive design, multi-platform publishing. Proven at CPM $0.5, $10M ARR in 60 days with 70M impressions. Includes a full anonymized client case study. 🇨🇳 UGC矩阵号增长实操手册 …
A 14-day sprint to rapidly grow GitHub stars for your repository. Tactical day-by-day plan covering Show HN, Reddit, Twitter/X threads, and GitHub Trending mechanics. Follow @WeiYipei on X for developer marketing tips.
A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
A skill for app-store optimization, or improving how an app is found and presented in the App Store and Google Play, plus launch planning for a new app. It covers listing text, screenshots and video, ratings, creator content, advertising, and localization.
A guide to growing a business-to-business software product from early user research to large-scale sales. B2B software is sold to companies rather than individual consumers.
Systematic backlink building for indie founders. Covers 5 channel types ranked by GEO + SEO ROI: Wikipedia (entities), authoritative media (PR), industry reviews (G2/Capterra/Product Hunt), Reddit/Quora discussions, and HARO/Featured.com expert quotes. Designed for 0→1 sites where domain authority is the bottleneck.…
A Jekyll blog publishing workflow. Jekyll is a tool that turns text and templates into a website, and this workflow also prepares matching English, Japanese, and Korean posts.
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the complete community & ambassador operations SOP — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion…
Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI…
A competitor research workflow that collects information from rival websites, including landing pages, pricing, blogs, and past changes. Wayback refers to the Internet Archive’s record of older versions of websites.