swan-gtm

224 mods across 1 repository, 181 stars between them.

email-deliverability

193

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when emails hit spam, open rates drop, a domain or IP gets blocklisted, or a sender wants a deliverability audit before scaling volume. Triggers: "why are we going to spam", "audit my email setup", "open rates dropped", "we got blocklisted", "warm up this domain", "check my deliverability". Produces a…

not rated 181 +9 2d ago A SkillSpector: pass 103 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an individual target account — account research, call preparation, or when asked to "research [company]", "prepare for a call with [account]", "what's happening at [company]", "build account briefing", "who…

not rated 181 +9 2d ago A SkillSpector: warn 177 tokens original MIT

call-scorecards

195

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when sales call quality is inconsistent, coaching feedback is vague, reps and managers disagree on what a good call is, or the user asks to "build a call scorecard", "score this call", "review my rep's calls", or "make coaching more consistent". It builds behavior-based scorecards for each key…

not rated 181 +9 2d ago A SkillSpector: pass 120 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a sales team has no written playbook, when success lives in one leader's head, when onboarding is inconsistent, or when the user says "we need a playbook", "document our sales process", "what should be in our playbook", or "reps ramp too slowly". It produces the playbook skeleton — the five P's in…

not rated 181 +9 2d ago A SkillSpector: pass 100 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when classifying inbound responses to outbound — out-of-office, vacation and parental-leave auto-responders, delivery notices, and other machine-generated mail that looks like engagement. Produces a triage decision that keeps the sequence alive, keeps the metrics clean, and reschedules the next touch to…

not rated 181 +9 2d ago A SkillSpector: pass 82 tokens original MIT

inbox-warm-up-ramp

198

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a new mailbox, domain or seat is about to start cold outreach, or when replies and deliverability drop after volume was raised. Produces a per-inbox daily send ceiling that rises on a schedule, the rules that keep it rising, and the honest way to tell a user why today's limit is low.

not rated 181 +9 2d ago A SkillSpector: pass 79 tokens original MIT

google-ads-audit

199

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades…

not rated 181 +9 2d ago A 146 tokens original MIT

meta-ads-audit

200

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants a Meta Ads (Facebook and Instagram) account audited or optimized at senior-media-buyer depth: account health, which conversion metric to run on, campaign structure, ad set bid and audience splits, top-performer analysis, or video creative diagnosis. Runs a health check on event match…

not rated 181 +9 2d ago A 158 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill 1 to 3 days before any face-to-face event where you hold a registration export (a talk, conference, dinner, booth) and the question is 'I have the attendee CSV, who should I talk to?'. It maps every registrant to a company, joins the list against the live CRM, LinkedIn-verifies every person's title and…

not rated 181 +9 2d ago A 167 tokens original MIT

call-followup-sweep

202

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a day or a week of customer calls has piled up and the follow-through is owed but unwritten. Trigger on "review my calls this week", "draft my follow-ups", "what do I owe people", "what did I promise on these calls", "catch me up on yesterday's calls", "did anything fall through this week". Asks…

not rated 181 +9 2d ago A 150 tokens original MIT

pre-call-script

203

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a rep has a call booked or dialing against one named prospect, a script would otherwise be improvised on the line, or a first attempt went to voicemail and the retry needs a sharper angle. Builds the call from that account's research: opener, relevance frame tied to a KPI the prospect owns, proof…

not rated 181 +9 2d ago A 198 tokens original MIT

event-account-plan

204

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill in the weeks before a conference, trade show, or field event, when an attendee or registration list exists and the question is which companies to work, who to talk to at each one, and what to say. Trigger on "we have the attendee list for the show", "who should we target at this conference", "build the…

not rated 181 +9 2d ago A 177 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill before a conference, roadshow, or any day of back-to-back in-person meetings when the person walking the floor needs one phone-ready screen per meeting, not a chat brief. For each meeting it enriches the attendees (photo, title, LinkedIn), pulls the live deal amount, stage, and next step from your CRM…

not rated 181 +9 2d ago A 152 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when the booth or badge-scan list comes back from a conference and every scan needs a follow-up that sounds like it was written by the teammate who actually had the conversation. It reads scanner initials to pick the sender, classifies each scan Hot, Warm, or Cold from facts rather than labels, lets the…

not rated 181 +9 2d ago A 122 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you have a conference attendee list and the goal is meetings booked before or during the event, not generic warm-up. Every row is researched first, routed to the teammate whose lens matches the contact's real job, and staged as a tight 4-step sequence: a sub-250-character email that names the…

not rated 181 +9 2d ago A 117 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Turn GTM2026 into your own event app. Claude builds a living agenda for you from the full session program, with a timeline, sessions, an explore feed, and prep, and updates it as your plans change.

not rated 181 +9 2d ago A 52 tokens original MIT

swan-gtm/gtm-skills

Skill Codex

Set up and troubleshoot Cal.com meeting links for a conference, with event-specific dates, in-person location, buffers, calendar conflict checks, individual or team hosts, and public booking-page verification. Use for conference booking availability or missing meeting slots.

not rated 181 +9 2d ago A 53 tokens original MIT

swan-gtm/gtm-skills

Skill Codex

Build a realistic personal or team conference itinerary from a shared agenda, existing meetings, selected sessions, booth duties, dinners, and travel. Use to resolve overlapping commitments and protect the correct people's availability while leaving room for networking.

not rated 181 +9 2d ago A 49 tokens original MIT

swan-gtm/gtm-skills

Skill Codex

Create or maintain a shared conference reference calendar from an official agenda, including sessions, side events, sharing permissions, timezone checks, and duplicate-safe updates. Use when a participant or team wants a shared event calendar or an importable agenda.

not rated 181 +9 2d ago A 52 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when evaluating whether an account is worth pursuing, preparing for a discovery meeting, or deciding mid-conversation whether to continue investing time. Produces an account-level verdict (Investigate / Watch / Pass before discovery; Pursue / Watch / Pass after discovery) grounded in fit, readiness, and…

not rated 181 +9 2d ago A 116 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when positioning or messaging is the real problem — building or rebuilding a messaging framework or messaging house, a value proposition, homepage or website copy, taglines and headlines, category definition, competitive differentiation, ICP or buyer personas, a sales narrative or pitch-deck story…

not rated 181 +9 2d ago A 170 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when scanning LinkedIn for people or companies posting about attending an upcoming event. Builds a company watchlist of attendees, alerts account owners when their customers or open deals are going, and flags ICP-fit people for human LinkedIn outreach with a ready-to-use comment and coffee-ask…

not rated 181 +9 2d ago A 78 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when auditing B2B SaaS content architecture to evaluate bottom-of-funnel conversion density, pain-point alignment, competitor comparison integrity, and organic pipeline generation.

not rated 181 +9 2d ago A 47 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when auditing B2B enterprise LinkedIn Ads campaigns to evaluate account-level reach, ad fatigue, lead form quality, and cost per opportunity relative to contract value.

not rated 181 +9 2d ago A 43 tokens original MIT

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