Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add adam-lagerhausen/b2b-marketing-skills --skill positioning-messaging-frameworkgit clone --depth 1 https://github.com/adam-lagerhausen/b2b-marketing-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/adam-lagerhausen/b2b-marketing-skills/positioning-messaging-framework)<a href="https://agentmods.dev/skills/adam-lagerhausen/b2b-marketing-skills/positioning-messaging-framework"><img src="https://agentmods.dev/badge/skills/adam-lagerhausen/b2b-marketing-skills/positioning-messaging-framework/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/adam-lagerhausen/b2b-marketing-skills/positioning-messaging-framework"><img src="https://agentmods.dev/badge/skills/adam-lagerhausen/b2b-marketing-skills/positioning-messaging-framework.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00030 | $0.01970 |
| Opus 5.5 | $0.00012 | $0.00788 |
| Sonnet 5.5 | $0.00006 | $0.00394 |
| Haiku 4.5 | $0.00003 | $0.00197 |
Grade A, and why
positioning-messaging-framework scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
94% identical to positioning-messaging-framework — 9 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
How it starts
The opening of the file, as written. The whole thing — 233 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Positioning Messaging Framework
When to use
Use this skill when you need to turn product, customer, market, or voice-of-customer inputs into a usable B2B positioning and messaging framework.
Use it for:
- New product or feature positioning
- Repositioning an existing product
- Homepage or campaign message strategy
- Launch messaging foundations
- Sales narrative inputs
- Reviewing whether existing positioning is sharp enough
Do not use it to produce generic copy before the strategic choices are clear. Positioning comes first. Messaging turns that positioning into everyday English. Copywriting is the clear wording that gets the message across.
Required inputs
Ask for or infer these inputs. If an input is missing, state the assumption and mark confidence as low.
- Product or company name
- Product category or current market frame
- Target segment and persona
- Company attributes that make the segment specific
- Customer economic goal
- Customer qualitative or emotional goal
- Current alternative, status quo, or vendor class
- Pains and consequences of the current approach
- Job to be done
- Differentiated capabilities or model
- Proof points, reasons to believe, or customer evidence
- Business outcomes the product can credibly support
- Words, phrases, or stories customers actually use
Core principles
- Positioning is how you want customers to perceive the product and frame the decision versus a competitor, status quo, or alternative.
- Messaging translates positioning into everyday English: the messages to get across, not just slogans.
- The product is the tool. The thing customers buy is usually uptime, safety, reliability, revenue, efficiency, confidence, or the ability to say yes.
- Always define a clear segment. Curate for the attributes you are optimizing for, and explicitly decide what you are not optimizing for.
- If you can remove the company logo and replace it with a competitor, the positioning is not sharp enough.
- Stories beat claims. Use concrete situations, consequences, and before/after change.
- Avoid jargon, inflated claims, category mush, and copy that sounds like every SaaS homepage.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 233 lines · 30 tokens per session scan A d2572d90ae9a
positioning-messaging-framework is a skill published in the GitHub repository adam-lagerhausen/b2b-marketing-skills (6 stars, last pushed 4mo ago), licensed MIT. It adds 30 tokens to every session and 1,970 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 94% identical to positioning-messaging-framework, differing in 9 lines, and is treated as a copy.
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