When camp staff need to choose and run the right game or activity for the group in front of them, matched to age, group size, weather, energy, and time. Use for camp games, activity ideas, what to play, a rainy-day or indoor game, a wind-down activity, a team-building game, a big-group field game, or running an…
When the user wants to run paid ads to fill a camp's sessions, on Meta (Facebook and Instagram) or Google Ads, aimed at parents. Use for camp ads, paid social, Facebook or Instagram ads, Google Ads or PPC for a camp, retargeting parents who did not enroll, ad copy or creative for a camp, or deciding what to spend and…
When the user wants a summer camp to be recommended, cited, or surfaced by AI assistants and answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. Use for AEO, answer engine optimization, generative engine optimization, GEO, LLM optimization, getting recommended by ChatGPT, showing up…
When the user wants to write or plan the everyday emails a summer camp sends families — enrollment and nurture emails, re-enrollment and retention, the season newsletter and in-season parent updates, lifecycle reminders (deposits, balances, forms, packing), and the email calendar across the camp year. Use for camp…
Foundational context on how the summer camp industry works in the US and Canada, covering what a camp is, day versus overnight, the camp year, the enrollment journey, staffing and J-1 visas, accreditation and jurisdiction, and data and privacy. Load this when working on anything for a summer camp (marketing…
Create or update a reusable profile of a summer camp (name, type, location and jurisdiction, programs, ages, voice, accreditation, and positioning) saved to .agents/camp-profile.md so every other camp skill can use it instead of re-asking. Use when setting up the camp skills for the first time, when another skill…
When the user wants a summer camp to turn its happy families into new families and genuine reviews, through referrals, a bring-a-friend or sibling offer, parent ambassadors, or review requests. Use for camp referrals, word of mouth, refer-a-friend, getting more Google reviews, a referral or ambassador program, sibling…
When the user wants a summer camp to be found in search, including local SEO, Google Business Profile, program or landing pages built to rank, technical SEO, structured data, or fixing low search visibility. Use for "SEO," "rank for summer camps near me," "Google Business," "get found on Google," "our site doesn't…
When the user wants social media posts or a posting plan for a summer camp, mostly on Instagram and Facebook, to keep families warm and reach new ones. Use for camp social media, Instagram or Facebook posts and captions, a content calendar or posting schedule, Reels or short video for a camp, what to post, or how…
Shared craft for writing any camp copy that sounds human and earns a parent's trust. The voice, clarity, and conversion fundamentals plus the write-like-a-human guard that the channel copy skills (camp-website-copy, camp-social, camp-ads, camp-referrals, camp-emails, staff-job-post) all build on. Load this whenever…
When the user wants to write or improve the copy on a camp's website, including the homepage, program and session pages, enrollment or landing pages, the about page, or an FAQ. Use for camp website copy, landing page copy, hero or headline help, a page that is not converting, enrollment page wording, or rewriting a…
When camp staff need to plan an evening program, such as a campfire, an all-camp wide game, or a theme night that kids remember and that winds down to bedtime. Use for evening program, campfire planning, an all-camp or wide game, theme night, a last-night or first-night program, a rainy-night indoor program, or how to…
When the user wants to build or improve a camp's daily or weekly schedule, or design a themed program week. Use for a camp schedule, a daily or weekly timetable, balancing activities, rest and free time, transitions between activities, a theme week or culminating event, or fitting the day to different age groups. It…
When the user wants to write or improve a job post for a summer camp role, such as a counselor, activity specialist, lifeguard, unit head, or support staff. Use for camp job posts, a counselor or specialist job description, a hiring ad, making a job post sound like the camp, attracting first-time or international…
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