marketing-psychology

marketing-psychology is a skill for Claude Code from DariuszCiesielski/polish-agent-skills. It costs 102 tokens per session (2,275 once invoked), scanned A, original, MIT.

A catalogue of more than 70 mental models and persuasion techniques for SaaS marketing, such as social proof, pricing anchors, urgency, and framing. SaaS means software delivered as an online service.

In plain words
What is it for?
Use it to plan pricing pages, write marketing copy, design onboarding, or improve conversion-focused communication.
Why use it?
It gives marketers named approaches for thinking through copy, pricing, user interfaces, and onboarding, along with examples and warnings about misuse.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the polish-marketing-skills plugin — 5 skills shipped together

Good fit Use it to plan pricing pages, write marketing copy, design onboarding, or improve conversion-focused communication.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/dariuszciesielski/polish-agent-skills/marketing-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add DariuszCiesielski/polish-agent-skills --skill marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/DariuszCiesielski/polish-agent-skills

Made for: Claude Code.

Or install polish-marketing-skills, the plugin that ships this one along with the rest of its 5 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/dariuszciesielski/polish-agent-skills/marketing-psychology/github.svg)](https://agentmods.dev/skills/dariuszciesielski/polish-agent-skills/marketing-psychology)
Your own site
<a href="https://agentmods.dev/skills/dariuszciesielski/polish-agent-skills/marketing-psychology"><img src="https://agentmods.dev/badge/skills/dariuszciesielski/polish-agent-skills/marketing-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/dariuszciesielski/polish-agent-skills/marketing-psychology"><img src="https://agentmods.dev/badge/skills/dariuszciesielski/polish-agent-skills/marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 102 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,275 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00102 $0.02275
Opus 5 $0.00051 $0.01137
Sonnet 5 $0.00020 $0.00455
Haiku 4.5 $0.00010 $0.00228

Measured 12d ago against content hash d2774fb8f653, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing/marketing-psychology/SKILL.md · 142 lines

How it starts

The opening of the file, as written. The whole thing — 142 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Psychology — Modele mentalne dla SaaS

Katalog technik perswazji i modeli mentalnych do stosowania w copy, UI, pricing i komunikacji SaaS. Każda technika z opisem, przykładem zastosowania i ostrzeżeniem o nadużyciach.

Kiedy używać

  • Projektowanie pricing page (anchoring, decoy effect)
  • Pisanie copy (social proof, loss aversion, urgency)
  • Projektowanie onboardingu (commitment, endowment effect)
  • Optymalizacja konwersji (framing, default bias)
  • Użytkownik mówi: "jak przekonać", "psychologia", "techniki perswazji"

Kategorie technik

A. Social Proof (dowód społeczny)

# Technika Opis Zastosowanie SaaS
1 Wisdom of Crowds "10 000+ firm korzysta" Hero section, nad CTA
2 Expert Endorsement Rekomendacja autorytetu Quote + zdjęcie + tytuł
3 User Testimonial Opinia klienta z weryfikowalną tożsamością Karuzela pod hero
4 Certification Certyfikaty, nagrody, badge'e Footer lub obok CTA
5 Peer Proof "Firmy podobne do Twojej używają..." Segmentowane po branży
6 Real-time Activity "Jan z Warszawy właśnie się zarejestrował" Toast/popup (ostrożnie!)
7 Case Study Szczegółowa historia sukcesu Osobna podstrona + link z LP

Zasady: Konkretne > ogólne. "2 347 firm" > "tysiące firm". Weryfikowalne > anonimowe.

B. Scarcity & Urgency (niedobór i pilność)

# Technika Opis Kiedy etyczne
8 Limited Time "Oferta do piątku" Gdy deadline jest prawdziwy
9 Limited Quantity "Zostało 5 miejsc" Gdy limit jest realny (beta, cohort)
10 Exclusive Access "Tylko dla early adopters" Gdy produkt naprawdę jest w beta
11 Price Anchoring Przekreślona starsza cena Gdy cena naprawdę się zmieniła

UWAGA etyczna: Fałszywa scarcity (timer resetujący się po odświeżeniu, fałszywe limity) NISZCZY zaufanie. Stosuj TYLKO gdy ograniczenie jest realne.

Read the full file on GitHub · 142 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 142 lines · 102 tokens per session scan A d2774fb8f653

Subscribe to this mod's changes

marketing-psychology is a skill published in the GitHub repository DariuszCiesielski/polish-agent-skills (2 stars, last pushed 4mo ago), licensed MIT. It adds 102 tokens to every session and 2,275 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.