Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Infinite-Labs-AI/infinite-skills --skill creative-briefgit clone --depth 1 https://github.com/Infinite-Labs-AI/infinite-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/infinite-labs-ai/infinite-skills/creative-brief)<a href="https://agentmods.dev/skills/infinite-labs-ai/infinite-skills/creative-brief"><img src="https://agentmods.dev/badge/skills/infinite-labs-ai/infinite-skills/creative-brief/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/infinite-labs-ai/infinite-skills/creative-brief"><img src="https://agentmods.dev/badge/skills/infinite-labs-ai/infinite-skills/creative-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00038 | $0.00505 |
| Opus 5 | $0.00019 | $0.00253 |
| Sonnet 5 | $0.00008 | $0.00101 |
| Haiku 4.5 | $0.00004 | $0.00051 |
Grade A, and why
creative-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 111 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Creative Brief
Turn the campaign strategy into a practical brief for ads, social creative, videos, images, or creator content.
Gather The Strategy
Identify:
- Audience and awareness level.
- Channel and placement.
- Offer or product.
- Desired action.
- Core promise.
- Proof or demonstration.
- Brand constraints.
- Production constraints: format, duration, dimensions, assets, budget, deadline.
If the strategy is unclear, create the minimum brief first instead of generating random concepts.
Inventory Source Material
List what can be shown:
- Product screens, product shots, packaging, app flows, demos.
- Customer proof, reviews, UGC, before/after, benchmark, quote.
- Founder or creator footage.
- Brand assets and mandatory disclaimers.
- Claims that need substantiation.
- Missing assets that would weaken execution.
Develop Concepts
Each concept must specify:
- Hook.
- Visual opening.
- Product or proof moment.
- Narrative beat.
- CTA.
- Format requirements.
- What to test against other concepts.
- Source assets needed.
- Claim/compliance risk.
Vary concepts by angle, not just wording:
- Pain scene.
- Before/after.
- Myth correction.
- Demo-first.
- Customer proof.
- Comparison.
- Founder POV.
- Unexpected use case.
Production Handoff
Give concrete asset direction:
- Frame or scene list.
- On-screen text.
- Voiceover or caption direction.
- Product shots or screenshots.
- Required claims and disclaimers.
- Variants for platform cropping.
- Editing or generation instructions.
- What must stay constant across variants.
Avoid vague prompts like "modern, clean, engaging." Name the subject, action, setting, composition, and proof moment.
Output
Creative brief:
Audience:
Channel:
Placement:
Promise:
Proof:
CTA:
Source inventory:
- Available:
- Missing:
- Claim risks:
Concepts:
1. [concept name]
Hook:
Opening visual:
Beats:
Asset requirements:
Test variable:
Claim/compliance note:
Production spec:
- Format:
- Length/dimensions:
- Visual style:
- Text overlays:
- Required assets:
Creative test matrix:
| Concept | Angle | Hypothesis | Success metric |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 111 lines · 38 tokens per session scan A 035fb8d41f2a
creative-brief is a skill published in the GitHub repository Infinite-Labs-AI/infinite-skills (44 stars, last pushed 12d ago), licensed MIT. It adds 38 tokens to every session and 505 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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