marketing-brief

marketing-brief is a skill for Codex from Infinite-Labs-AI/infinite-skills. It costs 39 tokens per session (668 once invoked), scanned A, original, MIT.

A guide for turning a product, feature, client, or rough idea into a practical marketing brief. It covers the audience, problem, message, evidence, channels, risks, and next steps.

In plain words
What is it for?
Use it to define who to target, what to say, where to reach people, what proof is available, and what to try next.
Why use it?
It organizes scattered product and customer information into decisions that can guide marketing work.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Good fit Use it to define who to target, what to say, where to reach people, what proof is available, and what to try next.

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Install with agentmods
npx agentmods add skills/infinite-labs-ai/infinite-skills/marketing-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infinite-Labs-AI/infinite-skills --skill marketing-brief
Clone the repo
git clone --depth 1 https://github.com/Infinite-Labs-AI/infinite-skills

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/infinite-labs-ai/infinite-skills/marketing-brief/github.svg)](https://agentmods.dev/skills/infinite-labs-ai/infinite-skills/marketing-brief)
Your own site
<a href="https://agentmods.dev/skills/infinite-labs-ai/infinite-skills/marketing-brief"><img src="https://agentmods.dev/badge/skills/infinite-labs-ai/infinite-skills/marketing-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-brief

Your own site · 80×15
<a href="https://agentmods.dev/skills/infinite-labs-ai/infinite-skills/marketing-brief"><img src="https://agentmods.dev/badge/skills/infinite-labs-ai/infinite-skills/marketing-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 668 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00039 $0.00668
Opus 5 $0.00019 $0.00334
Sonnet 5 $0.00008 $0.00134
Haiku 4.5 $0.00004 $0.00067

Measured 12d ago against content hash 8aba068c70b5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-brief/SKILL.md · 90 lines

How it starts

The opening of the file, as written. The whole thing — 90 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Brief

Create a short brief that helps a founder decide who to target, what to say, and what to try next.

First Pass

Look for existing context before asking questions: README files, website copy, pitch decks, product docs, analytics notes, CRM exports, customer interviews, support tickets, and prior campaign material.

If the brief lacks enough context, ask only for the missing decision-critical inputs:

  • Product: what it does, who uses it, and the moment they need it.
  • Customer: role, company type, pain, urgency, buying trigger.
  • Market: alternatives, status quo, competitors, category language.
  • Proof: customer names, usage, revenue, testimonials, screenshots, demos, case data.
  • Constraint: budget, deadline, geography, compliance, founder preference, channels to avoid.

Build The Brief

Write in plain operator language. Avoid founder mythology unless it changes positioning or channel choice.

Cover these sections:

  • One-line product read: what this is, for whom, and why now.
  • First reachable pocket: the smallest reachable buyer or user group with a real trigger.
  • Job and pain: what they are trying to get done and what currently makes it expensive, slow, risky, embarrassing, or annoying.
  • Alternatives: direct competitors, workarounds, spreadsheets, agencies, internal teams, doing nothing.
  • Positioning angle: the narrow angle where this product can win first.
  • Promise: the believable outcome the market should remember.
  • Proof inventory: facts that can be shown, quoted, measured, or demonstrated.
  • Objections: reasons a serious buyer would hesitate.
  • Channel evidence: where this customer already looks, complains, compares, or buys.
  • Claim risk: claims that are attractive but weakly supported.
  • Fastest disproof: the quickest test that could show the read is wrong.
  • This-week validation: actions that can be executed without a full campaign.

Decision Rules

  • Prefer one sharp segment over a broad persona map.
  • Keep claims within the available proof.
  • Separate facts from assumptions.
  • Name the weak points instead of smoothing them over.
  • Turn vague words into observable behavior: not "busy teams," but "ops leads compiling weekly reports from five tools."

Read the full file on GitHub · 90 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 90 lines · 39 tokens per session scan A 8aba068c70b5

Subscribe to this mod's changes

marketing-brief is a skill published in the GitHub repository Infinite-Labs-AI/infinite-skills (44 stars, last pushed 13d ago), licensed MIT. It adds 39 tokens to every session and 668 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.