Claude Code and AI Agents Skills for Developer Marketing.
This repository also configures its own agents. See what devmarketing-skills tells them →
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Create "[Competitor] alternative" and comparison pages for developer tools. Build honest, high-converting comparison content that ranks for competitive search terms. Trigger phrases: "alternatives page", "comparison page", "vs page", "[competitor] alternative", "competitor comparison", "competitive content"…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Reduce time-to-first-API-call (TTFAC) by optimizing every step of the developer onboarding journey. This skill covers authentication simplification, sandbox environments, interactive documentation, and identifying and eliminating common failure points. Trigger phrases: "API onboarding", "time to first API call"…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Create release notes and product updates that developers actually read and care about. This skill covers changelog formatting, versioning communication, breaking change announcements, deprecation notices, and building anticipation for new features. Trigger phrases: "changelog", "release notes", "product updates"…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to build, grow, or improve a developer community on Discord, Slack, or forums. Trigger phrases include "developer community," "Discord server," "Slack community," "community strategy," "community engagement," "community moderation," "community growth," or "community management.".
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Systematic competitor analysis for developer tools. Track features, pricing, positioning, content strategy, and community sentiment for direct and indirect competitors. Trigger phrases: "competitor analysis", "track competitors", "competitive intelligence", "competitor research", "what are competitors doing"…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to publish on Dev.to, Hashnode, or other developer blogging platforms. Trigger phrases include "Dev.to," "Hashnode," "developer blog," "cross-posting," "technical blogging," "canonical URL," or "developer content platform.".
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Getting listed on developer tool directories, awesome lists, and curated resources. Covers which directories matter for developer tools, submission best practices, contributing to awesome-lists on GitHub, maintaining listings over time, and tracking referral traffic. Use when asked about: Developer tool directories…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Paid advertising strategies for developer audiences on Carbon Ads, BuySellAds, Reddit, and developer newsletters. Covers which platforms work for developers, creating ad creative that doesn't feel like ads, targeting by technology stack, and measuring ad spend ROI. Use when asked about: Developer advertising Paid ads…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to do developer advocacy activities including conference talks, live coding, podcasts, and building in public. Trigger phrases include "developer advocacy," "devrel," "conference talk," "CFP," "call for papers," "live coding," "podcast," "building in public," "technical speaking," or "dev…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded. Trigger phrases include "developer persona," "target developers," "who are our developers," "developer profile," "ICP," or "ideal customer…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching.".
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to create email sequences for developers including onboarding, product updates, re-engagement, or changelog communications. Trigger phrases include "developer emails," "onboarding sequence," "email drip," "developer newsletter," "changelog email," "re-engagement campaign," or "email cadence.".
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Lead generation strategies for developer audiences using free tools, code generators, and ungated resources. Covers tool ideas that attract developers, build vs buy decisions for lead gen tools, ungated vs gated content tradeoffs, conversion without forms, and measuring attribution. Use when asked about: Developer…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Monitor what developers say about your brand, competitors, and the problems they're solving. Track mentions and conversations across GitHub, Hacker News, Reddit, Stack Overflow, Twitter, and Discord. Trigger phrases: "developer listening", "monitor developer conversations", "track developer mentions", "what are…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to create, write, or improve a newsletter for developer audiences. Trigger phrases include "newsletter," "email marketing," "developer email," "weekly digest," "dev newsletter," "email subscribers," "newsletter growth," or "email list.".
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Get developers to "Hello World" fast with optimized quickstarts, tutorials, and sample apps. Trigger phrases: developer onboarding, time to first value, quickstart guide, hello world tutorial, developer activation, onboarding checklist, sample apps, getting started experience, reduce time to value.
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Design and build interactive playgrounds that let developers experience your product without commitment. This skill covers playground architecture, pre-populated examples, embedding strategies, gating decisions, and converting playground users to signups. Trigger phrases: "developer sandbox", "API playground"…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
SEO strategy for technical queries and developer audiences. Covers keyword research for "how to X in language" queries, error message SEO, Stack Overflow-style content, technical long-tail keywords, and competing with official documentation sites. Use when asked about: SEO for developer tools Ranking for technical…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Design frictionless signup experiences for developers including GitHub OAuth, API key generation, and onboarding personalization. Trigger phrases: developer signup, dev registration, OAuth flow, API key onboarding, reduce signup friction, developer authentication, signup conversion, registration UX.
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to create technical content for developers including blog posts, tutorials, and documentation. Trigger phrases include "write a blog post," "technical article," "developer content," "tutorial," "devrel content," "dev blog," "technical writing," or "content for developers.".
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Transform documentation into a powerful marketing channel that attracts, converts, and retains developers. This skill covers creating documentation that ranks in search, converts visitors into users, and accelerates adoption through exceptional information architecture and developer-focused writing. Trigger phrases…
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Design free tiers that convert to paid without creating resentment or abuse. Trigger phrases: free tier design, freemium model, free trial strategy, free tier limits, developer free plan, open source commercial, feature gating, upgrade triggers, free tier conversion.
jonathimer/devmarketing-skills
Skill Claude CodeCodex
When the user wants to optimize their GitHub profile, README, or project discoverability. Trigger phrases include "GitHub README," "README optimization," "GitHub profile," "GitHub stars," "GitHub discoverability," "awesome lists," or "GitHub marketing.".
jonathimer/devmarketing-skills
Skill Claude CodeCodex
Getting ROI from hackathon sponsorships for developer tools. Covers evaluating which hackathons to sponsor, booth presence strategies, prizes that actually work, judge involvement, follow-up strategies, and measuring sponsorship ROI. Use when asked about: Hackathon sponsorship strategy Developer event sponsorship ROI…
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: