marketing-ideas

marketing-ideas is a skill for Claude Code from matteotitta/genesys-skills. It costs 128 tokens per session (1,649 once invoked), scanned A, original, MIT.

A structured brainstorming tool for generating and ranking marketing, campaign, content, experiment, and lead-magnet ideas. A lead magnet is useful content offered to attract potential customers.

In plain words
What is it for?
Planning weekly content, client campaigns, launch activities, or responses to competitors and other market signals.
Why use it?
It turns an unclear marketing brief into a prioritized set of ideas before execution begins.

Skill for Claude Code

Written for Claude Code: context: fork in frontmatter.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Run `/premortem --output` before ship. See [`/premortem` skill](../../../../meta/orchestration/premortem/SKILL.md) for the 5 execution domains (will-it-resonate.

Good fit Planning weekly content, client campaigns, launch activities, or responses to competitors and other market signals.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/matteotitta/genesys-skills
agentmods
npx agentmods add skills/matteotitta/genesys-skills/marketing-ideas

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-ideas

README.md
[![agentmods](https://agentmods.dev/badge/skills/matteotitta/genesys-skills/marketing-ideas/github.svg)](https://agentmods.dev/skills/matteotitta/genesys-skills/marketing-ideas)
Your own site
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/marketing-ideas"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/marketing-ideas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-ideas

Your own site · 80×15
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/marketing-ideas"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/marketing-ideas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 128 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,649 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Agent Snooping · line 151
    Skill enumerates or reads other installed skills. Access to other skills' SKILL.md files or the skills directory reveals prompt instructions, capabilities, and secrets that should be invisible to peer skills.
    Fix: Remove all code or instructions that list or read other skills' files or directories. Skills should operate independently; cross-skill access is a privilege escalation.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00128 $0.01649
Opus 5 $0.00064 $0.00825
Sonnet 5 $0.00026 $0.00330
Haiku 4.5 $0.00013 $0.00165

Measured 13d ago against content hash 6caae0a80288, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-ideas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/primitives/content/strategy/marketing-ideas/SKILL.md · 163 lines

How it starts

The opening of the file, as written. The whole thing — 163 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/marketing-ideas — structured ideation upstream of content

Produce a ranked list of marketing ideas from a brief. Sits upstream of execution skills — /thought-leadership writes the piece; this skill surfaces which topic to write.


When to invoke

  • Weekly Genesys ideation cadence — before the content calendar push.
  • Client kickoff — surface candidate plays before committing to a content plan.
  • Stuck moment — campaign / quarter calendar empty, need 8–12 starter ideas.
  • Reactive moment — competitor moved, new tool surfaced, signal from sales — generate ideas to address.

Workflow

Step 1 — Brief intake

Capture in order:

  • Audience: ICP segment or persona (e.g., "GTM Engineers at 50–500 person B2B SaaS").
  • Goal: pipeline / brand / activation / retention / category-building.
  • Constraints: budget, team capacity, deadline, voice-of-customer evidence available, brand voice rules.
  • Context: existing content in the cluster (so we don't duplicate); recent client wins / losses (so we feed proof).

If any field is unclear, ask once — don't generate against ambiguous briefs.

Step 2 — Generate across 4 modes (2–3 ideas per mode)

Mode Examples
Campaign (multi-asset, multi-week arc) Launch series, narrative-driven nurture, product-led contest
Content piece (single asset) Thought-leadership post, AEO article, comparison page, podcast episode
Experiment (test a hypothesis) New CTA on landing page, signup flow A/B, pricing test
Lead magnet (gated asset for capture) Calculator, template, benchmark report, framework

Aim for 8–12 total ideas. Quantity-then-quality — pull more than you'll keep so ranking has options.

Step 3 — Rank by 3-factor scoring

Score each on:

Factor Weight Question
Audience pain match 40% Does this directly address a top-3 pain in the ICP?
Proof asset availability 30% Do we have customer evidence / data / story to back this credibly?
Competitive whitespace 30% Is the angle non-obvious — i.e., not the top-10 result for the query?

Read the full file on GitHub · 163 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 163 lines · 128 tokens per session scan A 6caae0a80288

Subscribe to this mod's changes

marketing-ideas is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 128 tokens to every session and 1,649 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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