gtm-engineer-playbook: Skill for Claude Code

.claude/skills/gtm-playbook/account-research-brief/SKILL.md

account-research-brief is a skill for Claude Code from Othmane-Khadri/gtm-engineer-playbook. It costs 63 tokens per session (1,982 once invoked), scanned A, original, MIT.

A skill for researching a company before sales outreach or a call and producing a one-page account brief. It uses web search to gather company facts, products, funding, recent news, decision makers, and outreach angles.

In plain words
What is it for?
Use it to prepare a target-account brief, investigate what a company does, find recent news, and tailor talking points to your product or a target job title.
Why use it?
It gathers the background needed for a relevant conversation instead of relying on guesses or scattered research.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

This is Othmane-Khadri/gtm-engineer-playbook's own configuration. It tells Claude Code how to work on gtm-engineer-playbook itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything gtm-engineer-playbook configures →

Reuse

Borrowing it

Nothing to install: this file belongs to Othmane-Khadri/gtm-engineer-playbook. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/Othmane-Khadri/gtm-engineer-playbook/main/.claude/skills/gtm-playbook/account-research-brief/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/Othmane-Khadri/gtm-engineer-playbook

Made for: Claude Code.

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Per session 63 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,982 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00063 $0.01982
Opus 5 $0.00032 $0.00991
Sonnet 5 $0.00013 $0.00396
Haiku 4.5 $0.00006 $0.00198

Measured 12d ago against content hash 11bcdf294f73, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

account-research-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/gtm-playbook/account-research-brief/SKILL.md · 232 lines

How it starts

The opening of the file, as written. The whole thing — 232 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Account Research Brief

Produce a comprehensive 1-page company intelligence brief in 2-3 minutes using WebSearch. Everything a GTM engineer needs to engage a target account — from company overview to ready-to-use outreach angles.

Steps

1. Collect Input

Ask the user for:

  • Company name (required)
  • Your product/service (optional) — if provided, engagement angles will be tailored to the user's offering. If omitted, angles stay generic but actionable.
  • Target persona title (optional) — focuses the Decision Makers section on that role. Default to CRO / VP Sales / Head of Growth if not specified.

Do NOT proceed until you have at least the company name.

2. Company Overview

Run 1-2 WebSearch queries (e.g., "{company} what does it do", "{company} funding crunchbase").

Gather:

  • What they do (one paragraph, plain language)
  • Founded year and HQ location
  • Company size — employee count, revenue range if public
  • Funding stage and total raised (for startups / private companies)
  • Key product(s) or service(s)
  • Recent news from the last 90 days (1-3 headlines with URLs)

If any data point is not findable, write "Not found" — NEVER fabricate company data.

3. Decision Makers

Run 1-2 WebSearch queries (e.g., "{company} CEO founder", "{company} {target persona title}").

Gather:

  • CEO / Founder — name, short background (prior companies, notable achievements)
  • Target persona — name and title of the person matching the user's specified role (or CRO / VP Sales / Head of Growth by default)
  • LinkedIn activity themes — what topics they post or comment about (if findable)
  • Recent public content — podcast appearances, conference talks, blog posts, tweets
  • Org structure clues — approximate size of their sales / marketing / growth team (from LinkedIn headcount or job postings)

4. Technology Stack

Run 1-2 WebSearch queries (e.g., "{company} tech stack job postings", "{company} integrations partners").

Gather:

  • CRM platform (Salesforce, HubSpot, etc.)
  • Marketing automation (Marketo, Pardot, HubSpot, etc.)
  • Outreach / sales engagement tools (Outreach, Salesloft, Apollo, etc.)
  • Other known tools from job postings, integrations pages, G2 profiles, case studies
  • Stack gaps — if the user provided their product/service, note where their product could fit

Read the full file on GitHub · 232 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 232 lines · 63 tokens per session scan A 11bcdf294f73

Subscribe to this mod's changes

account-research-brief is a skill published in the GitHub repository Othmane-Khadri/gtm-engineer-playbook (56 stars, last pushed 5mo ago), licensed MIT. It adds 63 tokens to every session and 1,982 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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