gtm-engineer-playbook: Skill for Claude Code

Competitive Battlecard Generator

Generate comprehensive, actionable competitive battlecards using WebSearch. Each battlecard gives sales teams the intelligence they need to win competitive deals — competitor strengths, weaknesses, objection handling, and trap questions, all grounded in real research. Can batch-process up to 5 competitors in a single run.

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Activation

When the user triggers this skill, follow the steps below in order. Do NOT skip the input step. Do NOT produce a battlecard without gathering context first.

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Step 1 — Collect Input

Ask the user for these inputs all at once in a numbered list:

I need some context before building your battlecard(s). Answer these questions:

1. What is your company name and what do you do? (one sentence)
2. Which competitor(s) do you want a battlecard for? (1-5 names)
3. (Optional) What are your key differentiators? (3-5 bullets)
4. (Optional) Any known weaknesses of the competitor(s)?
5. (Optional) Are you usually compared to them? In what context?

Rules for this step:

• Wait for the user to respond before proceeding. Do NOT generate placeholder answers.
• Only question 1 and 2 are required. If either is missing, ask again.
• If the user provides more than 5 competitors, tell them you will batch the first 5 and they can run the skill again for the rest.
• If the user provides optional inputs, use them to sharpen the analysis. If they skip optionals, proceed without them — you will research independently.

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Step 2 — Competitor Overview

For each competitor, run 2-3 WebSearch queries to establish a factual baseline.

Search patterns:

• "{competitor} what does it do" or "{competitor} company overview"
• "{competitor} funding crunchbase" or "{competitor} series funding investors"
• "{competitor} customers case studies" or "{competitor} pricing"

Gather these data points:

Field	Description
What they do	Their positioning statement — how they describe themselves (from their homepage or about page)
Founded	Year founded
HQ	Headquarters location
Company size	Employee count range
Funding	Total raised, last round, key investors (for private companies)
Key customers	Named logos from case studies, website, or press releases (3-8 names)
Target market	Who they sell to — company size, industry, buyer persona
Pricing model	Pricing tiers, per-seat, usage-based, etc. If not publicly available, write "Pricing not publicly available — ask during discovery"
Recent news	1-3 headlines from the last 90 days with source URLs