gtm-engineer-playbook: Skill for Claude Code

.claude/skills/gtm-playbook/outreach-sequence-builder/SKILL.md

outreach-sequence-builder is a skill for Claude Code from Othmane-Khadri/gtm-engineer-playbook. It costs 77 tokens per session (3,136 once invoked), scanned A, original, MIT.

A skill for creating multi-step outreach sequences: planned messages and follow-ups across channels such as email. It connects a prospect signal to a message angle and handles likely objections.

In plain words
What is it for?
Use it to write cold-email campaigns, build follow-up cadences, create signal-triggered messages, and save ready-to-use sequences.
Why use it?
It turns scattered sales messages into a consistent follow-up plan tailored to the target audience and account context.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

This is Othmane-Khadri/gtm-engineer-playbook's own configuration. It tells Claude Code how to work on gtm-engineer-playbook itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything gtm-engineer-playbook configures →

Reuse

Borrowing it

Nothing to install: this file belongs to Othmane-Khadri/gtm-engineer-playbook. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/Othmane-Khadri/gtm-engineer-playbook/main/.claude/skills/gtm-playbook/outreach-sequence-builder/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/Othmane-Khadri/gtm-engineer-playbook

Made for: Claude Code.

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README.md
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Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,136 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.03136
Opus 5 $0.00039 $0.01568
Sonnet 5 $0.00015 $0.00627
Haiku 4.5 $0.00008 $0.00314

Measured 11d ago against content hash 6057738d6670, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

outreach-sequence-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/gtm-playbook/outreach-sequence-builder/SKILL.md · 276 lines

How it starts

The opening of the file, as written. The whole thing — 276 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Outreach Sequence Builder

Build signal-triggered, multi-channel outreach sequences that convert. Maps Signal --> Angle --> Channel --> Message --> Objection Pre-emption. Produces ready-to-use sequences in markdown, written to docs/sequences/.

Can reference docs/icp.md for persona and pain-point data, and docs/accounts/*.md for account-level personalization. Works for any B2B product or service.


Methodology

Follow these steps in order. Do not skip steps. Do not produce output until Step 7.

Step 1 -- Context Loading

Check for existing files before asking questions.

  1. Read docs/icp.md if it exists. Extract:

    • Target personas (titles, seniority, department)
    • Company profile (size, industry, stage)
    • Pain points (ranked by severity)
    • Language patterns (how prospects describe their problems in their own words)
    • Key differentiators of the product/service
  2. Glob docs/accounts/*.md if any exist. Extract:

    • Account names and context
    • Known tech stack, recent news, or specific pain points
    • Any existing relationship context
  3. If neither file exists, gather the minimum viable context by asking the user these four questions (all four are required before proceeding):

    • What does your product/service do? (one paragraph)
    • Who are you targeting? (job title, company size, industry)
    • What is the main problem you solve? (from the buyer's perspective)
    • What is your key differentiator? (why you over the alternative)

Do not proceed to Step 2 until context is loaded or gathered.


Step 2 -- Trigger Selection

Present the trigger signal menu and ask the user to select one or more:

# Trigger Signal Example
1 Post-Fundraise Company just raised a round -- they have budget and a mandate to grow
2 Hiring Signal Company posting SDR, GTM, growth, or ops roles -- they are scaling a function you serve
3 Competitor Displacement Prospect is using a competitor and showing frustration -- switching cost feels low
4 Product Launch Company released a new product or feature -- adjacent needs surface
5 Content Engagement Prospect liked, commented, or shared content relevant to your space
6 Event Follow-up Met at a conference, attended the same webinar, or appeared on the same panel
7 Job Change Contact moved to a new company -- fresh mandate, open to new vendors

Read the full file on GitHub · 276 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 276 lines · 77 tokens per session scan A 6057738d6670

Subscribe to this mod's changes

outreach-sequence-builder is a skill published in the GitHub repository Othmane-Khadri/gtm-engineer-playbook (56 stars, last pushed 5mo ago), licensed MIT. It adds 77 tokens to every session and 3,136 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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