Open, production-grade GTM skills for AI agents.
This repository also configures its own agents. See what gtm-skills tells them →
Skill Claude CodeCodex
Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.
Skill Claude CodeCodex
Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.
Skill Claude CodeCodex
Use this skill when planning LinkedIn campaign volume, avoiding account restrictions or bans, warming up a new or dormant LinkedIn account, setting safe daily limits for connection requests, DMs, and InMails, or recovering an account from restriction.
Skill Claude CodeCodex
Use this skill when reviewing a LinkedIn campaign before launch, auditing LinkedIn outreach performance, checking targeting, message length, lead magnets, scheduling, and human-like behavior, or benchmarking connection acceptance and reply rates.
Skill Claude CodeCodex
Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, finding contacts, persona mapping, deduplication, and data validation. Triggers on 'lead list', 'list building', 'Sales Navigator', 'boolean search', 'ICP', 'ideal customer profile', 'find leads'…
Skill Claude CodeCodex
Use this skill when building B2B prospect lists, mixing data sources, running enrichment workflows, improving email coverage and bounce rates, cleaning and verifying lists before a campaign, or diagnosing data quality and prospecting efficiency problems.
Skill Claude CodeCodex
Use this skill when running pure cold outbound with no prior signal, choosing an outbound premise — CXO Passdown, Groundswell, Multi-Persona, or classic cold outreach — building top-down or bottom-up campaigns, or multi-threading a buying committee across an account.
Skill Claude CodeCodex
Use this skill when categorizing leads as Inbound, Postbound, Bridgebound, or Outbound, choosing the right outreach approach and personalization level for a lead, building segmented campaigns, or deciding between 1:many and 1:1 messaging.
Skill Claude CodeCodex
Use this skill when researching a prospect for personalized outreach, choosing a personalization angle — self-authored content, engaged content, self-identified traits, background, or company-level triggers — or falling back to core-static relevance when no personal data exists.
Skill Claude CodeCodex
Use this skill when turning prospect research into opening lines, choosing between a strong hook (verbatim quote) and a lite hook (conceptual tie), connecting personalization to relevance, or crafting personalized first lines for cold email and LinkedIn.
Skill Claude CodeCodex
Use this skill when deciding how much personalization an outreach campaign needs, choosing between manual high-touch and automated at-scale messaging for Inbound, Postbound, Bridgebound, or Outbound leads, or structuring first and second lines of a message.
Skill Claude CodeCodex
Use this skill when training an AI assistant for sales or SDR messaging, building an SDR chatbot, writing lead follow-up messages by lead status (form filled, meeting booked, missed call), or creating consistent short high-conversion messaging guidelines for email, LinkedIn, and WhatsApp.
Skill Claude CodeCodex
Use this skill when training SDRs, standardizing outbound email quality, reviewing or rewriting cold emails against word-count and CTA rules, choosing one of the 8 allowed messaging frameworks, or setting tone guidelines by offer type.
Skill Claude CodeCodex
Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job…
Skill Claude CodeCodex
Use this skill when you need to know what rival companies are doing — "what are my competitors doing", "competitor update", "competitor news", "competitive landscape", "market intel", "what's new with [company]", "track [company]", "competitor briefing", "who's making moves", "we keep losing deals to [company]" — or…
Skill Claude CodeCodex
Use this skill when you need to know how competitors present themselves to the market — homepage messaging, value props, CTAs, pricing models, content themes — and how that evolves over time. Produces a marketing briefing: a messaging matrix, per-competitor positioning profiles, content gap analysis, a positioning…
Skill Claude CodeCodex
Use this skill when a meeting is coming up and you need to know who is in the room before you walk in. Produces a meeting briefing: each attendee's role, background, and recent public activity with conversation hooks, a cross-attendee relationship map, company context, specific talking points, watch-outs, and — for…
Skill Claude CodeCodex
Use this skill when you need SEO answers grounded in live data instead of a tool's guessed metrics: keyword research, rank checks, a technical site audit, content gap analysis against competitors, reverse-engineering a competitor's on-page strategy, or an AI-visibility audit of how often AI assistants mention and cite…
Skill Claude CodeCodex
Use this skill before a first meeting, an ABM push, or a territory review, when you need a defensible account brief instead of a copied About page. Produces firmographics, positioning pillars, an evidence-tagged SWOT, a named exec list, and live hiring signals, with every claim marked as sourced or inferred.
Skill Claude CodeCodex
Use this skill when you have a handful of accounts or people who converted and need more like them, or when a black-box 'similar profiles' feed gives you a list you cannot explain. Extracts an explicit similarity signature from the seed and searches on it, so you control what 'similar' means and can widen or tighten…
Skill Claude CodeCodex
Use this skill when a role worked and you want more of that person, or when you are backfilling someone strong and a job-board post is not going to find them. Takes one exemplar profile and returns a ranked, scored shortlist with the reasoning behind each score visible.
Skill Claude CodeCodex
Use this skill when someone claims AI personalization lifts reply rates, or before you let an agent write outbound at scale. Runs a control/personalized/holdout split on your connection list, enforces a safety gate on every generated message, and returns a defensible read on whether personalization actually beat the…
Skill Claude CodeCodex
Use this skill when a deal is coming up for a forecast call, a stage change, when someone asks what's actually missing on a deal, or after a new call or email that might change qualification — deal review, deal inspection, deal qualification, MEDDPICC gap check, qualification gap. Input: one or more meeting…
Skill Claude CodeCodex
Use this skill when you want a production-grade account scoring system instead of a vibes-based one: it tiers every account onto a Bronze/Silver/Gold/Diamond ladder, scoring pre-conversion accounts on intent signals + ACV potential and trials/customers on activation depth + expansion headroom. It encodes the judgment…
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: