swan-gtm/gtm-skills

Open, production-grade GTM skills for AI agents.

This repository also configures its own agents. See what gtm-skills tells them →

150Stars on the repository
205Mods indexed here, across every type
2d agoLast push, which is what freshness is scored on
MITLicence, which decides whether bodies are shown

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface qualifying moves as MQLs — while catching churn risk on the account they left. A known buyer bringing your product to their…

not rated 150 +5 2d ago A SkillSpector: pass 121 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review…

not rated 150 +5 2d ago A SkillSpector: pass 79 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first…

not rated 150 +5 2d ago A SkillSpector: pass 75 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile. It resolves the viewer's identity and company, applies dedup, internal, relationship, and ICP gates, and routes qualified viewers into the MQL pipeline — treating a profile view exactly like a website…

not rated 150 +5 2d ago A SkillSpector: pass 98 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a tracked influencer publishes a LinkedIn post focused on your product (sponsored, review, or organic mention) and you want to capture the engagers as leads. It verifies the post is genuinely about you, scrapes the full engager list, filters to ICP-fit companies and buyer personas, runs lead…

not rated 150 +5 2d ago A SkillSpector: pass 95 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill to scan a team member's LinkedIn DMs daily and turn conversations into routed signals. It classifies each chat into a bucket (customer support, commercial, pipeline, re-engagement, prospect, partner, VC, community, and more), updates account memory and the CRM, scores qualified signals and routes them…

not rated 150 +5 2d ago A SkillSpector: pass 118 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory logging, lead scoring, and a high-value path to connection requests and Slack alerts — while lone reactions are logged as a light touch unless the…

not rated 150 +5 changed 9d ago A SkillSpector: warn 98 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need to turn a scored, segmented audience sitting in the warehouse (BigQuery, Snowflake, Redshift) into live GTM motion, syncing accounts, contacts, and computed traits out to the CRM, ad platforms, and sequencing tools. It encodes the judgment that keeps reverse ETL from quietly polluting…

not rated 150 +5 2d ago A SkillSpector: warn 194 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you have a list of company names — a CSV, CRM export, event attendee list, or pasted prospecting list — and need website domains before enrichment, dedupe, or CRM import. Produces the original list with a resolved domain and a per-row match-confidence label, using the free, keyless Clearbit…

not rated 150 +5 2d ago A SkillSpector: pass 149 tokens original MIT

signal-to-campaign

58

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a team has an offer, target market, or observed account event and needs to turn it into a launch-ready signal-led campaign. Produces a signal thesis, evidence-backed account cohort, buyer map, channel-ready drafts, and a QA gate. Trigger on “build a campaign around this signal,” “find companies…

not rated 150 +5 2d ago A SkillSpector: pass 91 tokens original MIT

call-kpi-scoring

59

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill after a sales call — coaching a rep, judging whether a call moved the deal forward, or producing a scorecard on how the conversation actually went — call scoring, call quality, call coaching, call KPIs, talk ratio, question rate, monologue length, engagement score. Different from a behavior-based…

not rated 150 +5 2d ago A SkillSpector: pass 263 tokens original MIT

handle-demo-request

60

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone requests a demo through your website — a "Book a demo" form, a webhook carrying little more than a work email — and the question is what happens in the next sixty seconds. Enriches the person and company, decides fit and buyer persona separately, and routes the request down one of three…

not rated 150 +5 2d ago A SkillSpector: warn 142 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone sends a team member an inbound LinkedIn connection request. An inbound request is a deliberate, ACTIVE first-party intent signal — meaningfully stronger than a passive profile view — and it deserves different scoring rules. The skill resolves and enriches the requester, gates them through…

not rated 150 +5 2d ago A SkillSpector: pass 160 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when preparing for a meeting with a VC, PE, or accelerator partner and you need to know how their portfolio companies use your product — paste the firm's portfolio URL and get a demo-safe, partner-facing analysis (product penetration, plan mix, usage, AI adoption, open pipeline) plus a separate internal…

not rated 150 +5 2d ago A SkillSpector: pass 99 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill to turn LinkedIn Ads engagement into prioritized, pre-drafted outbound. Runs daily to pull LinkedIn Ads analytics, find the companies clicking your ads above a CTR threshold, suppress customers/open-deals/recently-touched accounts, and draft outreach informed by whichever ad themes are landing right now…

not rated 150 +5 2d ago A SkillSpector: pass 82 tokens original MIT

52-newsletter-ideas

64

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill whenever someone is running out of newsletter ideas, doesn't know what to write about, wants a year's worth of content mapped out, or needs a content calendar. Also triggers on phrases like "what should I write about," "newsletter ideas," "52 ideas," "content ideas for my newsletter," "year of…

not rated 150 +5 2d ago A SkillSpector: warn 181 tokens original MIT

email-content-ideas

65

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need email ideas, are stuck on what to send, want newsletter topics, or need to fill your content calendar. Brainstorms 10 email and newsletter content ideas from any starting point — a topic, a theme, a mood, a business goal, or even just "I don't know what to write." Works as a…

not rated 150 +5 2d ago A SkillSpector: pass 192 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you've written an email draft that needs polishing, want a second set of eyes on your copy, or want to improve engagement and conversion rates on any email. Optimizes any email draft by applying 10 proven copywriting rules from someone who writes for 7, 8, and 9 figure founders. Analyzes your email…

not rated 150 +5 2d ago A SkillSpector: pass 167 tokens original MIT

email-subject-lines

67

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need a subject line for any email, want to improve open rates, or are A/B testing subject lines. Generates 5-10 high-converting email subject lines using 100 proven direct-response frameworks organized by psychological trigger (curiosity, urgency, pain point, authority, results, contrarian…

not rated 150 +5 2d ago A SkillSpector: pass 155 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when announcing a new lead magnet, free resource, template, tool, guide, checklist, or any new asset to your email list. Writes an "I made this for you" announcement email — the email you send your list when you've created a new free resource, tool, template, or piece of content specifically for them.…

not rated 150 +5 2d ago A SkillSpector: pass 202 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need a welcome email, subscriber onboarding email, or first-touch email for a new lead. Writes a warm, effective welcome email for new newsletter subscribers or lead magnet downloaders. Trigger on "write a welcome email", "lead magnet welcome email", "new subscriber email", "newsletter welcome…

not rated 150 +5 2d ago A SkillSpector: pass 117 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants to repurpose LinkedIn content into an email, turn a LinkedIn post into a newsletter, expand a post into a longer email, or get more mileage out of existing content. Also triggers when someone says things like "repurpose this post", "turn this into a newsletter", "expand this LinkedIn…

not rated 150 +5 2d ago A SkillSpector: pass 153 tokens original MIT

newsletter-format

71

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill whenever someone wants to build a newsletter that attracts high-ticket clients, design their newsletter structure, create an analysis-style newsletter, or position themselves as an expert through weekly breakdowns. Also triggers on phrases like "design my newsletter format," "newsletter format for…

not rated 150 +5 2d ago A SkillSpector: pass 179 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone needs to write their newsletter landing page, opt-in page, signup page, or subscription page copy. Also triggers when someone says things like "write my newsletter landing page", "help me write copy for my opt-in page", "I need a landing page for my newsletter", "how do I get people to…

not rated 150 +5 2d ago A SkillSpector: pass 141 tokens original MIT

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