swan-gtm/gtm-skills

Open, production-grade GTM skills for AI agents.

This repository also configures its own agents. See what gtm-skills tells them →

153Stars on the repository
205Mods indexed here, across every type
2d agoLast push, which is what freshness is scored on
MITLicence, which decides whether bodies are shown

email-deliverability

193

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when emails hit spam, open rates drop, a domain or IP gets blocklisted, or a sender wants a deliverability audit before scaling volume. Triggers: "why are we going to spam", "audit my email setup", "open rates dropped", "we got blocklisted", "warm up this domain", "check my deliverability". Produces a…

not rated 153 +5 2d ago A SkillSpector: pass 103 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an individual target account — account research, call preparation, or when asked to "research [company]", "prepare for a call with [account]", "what's happening at [company]", "build account briefing", "who…

not rated 153 +5 2d ago A SkillSpector: warn 177 tokens original MIT

call-scorecards

195

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when sales call quality is inconsistent, coaching feedback is vague, reps and managers disagree on what a good call is, or the user asks to "build a call scorecard", "score this call", "review my rep's calls", or "make coaching more consistent". It builds behavior-based scorecards for each key…

not rated 153 +5 2d ago A SkillSpector: pass 120 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a sales team has no written playbook, when success lives in one leader's head, when onboarding is inconsistent, or when the user says "we need a playbook", "document our sales process", "what should be in our playbook", or "reps ramp too slowly". It produces the playbook skeleton — the five P's in…

not rated 153 +5 2d ago A SkillSpector: pass 100 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when classifying inbound responses to outbound — out-of-office, vacation and parental-leave auto-responders, delivery notices, and other machine-generated mail that looks like engagement. Produces a triage decision that keeps the sequence alive, keeps the metrics clean, and reschedules the next touch to…

not rated 153 +5 2d ago A SkillSpector: pass 82 tokens original MIT

inbox-warm-up-ramp

198

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a new mailbox, domain or seat is about to start cold outreach, or when replies and deliverability drop after volume was raised. Produces a per-inbox daily send ceiling that rises on a schedule, the rules that keep it rising, and the honest way to tell a user why today's limit is low.

not rated 153 +5 2d ago A SkillSpector: pass 79 tokens original MIT

google-ads-audit

199

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades…

not rated 153 +5 2d ago A 146 tokens original MIT

meta-ads-audit

200

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants a Meta Ads (Facebook and Instagram) account audited or optimized at senior-media-buyer depth: account health, which conversion metric to run on, campaign structure, ad set bid and audience splits, top-performer analysis, or video creative diagnosis. Runs a health check on event match…

not rated 153 +5 2d ago A 158 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill 1 to 3 days before any face-to-face event where you hold a registration export (a talk, conference, dinner, booth) and the question is 'I have the attendee CSV, who should I talk to?'. It maps every registrant to a company, joins the list against the live CRM, LinkedIn-verifies every person's title and…

not rated 153 +5 2d ago A 167 tokens original MIT

call-followup-sweep

202

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a day or a week of customer calls has piled up and the follow-through is owed but unwritten. Trigger on "review my calls this week", "draft my follow-ups", "what do I owe people", "what did I promise on these calls", "catch me up on yesterday's calls", "did anything fall through this week". Asks…

not rated 153 +5 2d ago A 150 tokens original MIT

pre-call-script

203

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a rep has a call booked or dialing against one named prospect, a script would otherwise be improvised on the line, or a first attempt went to voicemail and the retry needs a sharper angle. Builds the call from that account's research: opener, relevance frame tied to a KPI the prospect owns, proof…

not rated 153 +5 2d ago A 198 tokens original MIT

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