varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Referral program design - referrer / referee incentive structure, viral mechanics, fraud and abuse controls, attribution, and channel placement. Use when: referral program, refer a friend, viral loop design, K-factor, advocacy referrals, partner referrals, customer referral incentives, referral attribution, viral…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Renewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Revenue analytics architecture - ARR / NRR / GRR decomposition, cohort retention, expansion drivers, segment economics, and CAC payback diagnostics. Use when: revenue analytics, ARR waterfall, NRR analysis, GRR, expansion analysis, cohort revenue retention, CAC payback, magic number, segment economics, revenue…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Revenue forecasting pipeline - bottoms-up pipeline forecast, tops-down model, ensemble blending, scenario analysis, and forecast calibration loop. Use when: revenue forecast, sales forecast, pipeline forecast, bookings forecast, NRR forecast, ARR forecast, forecast calibration, scenario planning, ensemble forecasting…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Voice of Customer program - multi-source signal collection, theming and prioritization, evidence-to-action routing, and product / CS / marketing feedback loop closure. Use when: voice of customer, VoC program, customer feedback, NPS / CSAT / CES, qualitative theming, feedback synthesis, product feedback loop, customer…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Audits how likely AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) are to cite your pages for the questions buyers ask, then ranks fixes by citation lift. Use when: ai search visibility, generative engine optimization, geo audit, aeo, llm citations, are we cited in ai answers, ai overviews…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Interviews the team once and writes a single GTMCONTEXT.md (ICP, positioning, voice, proof, competitors) that every other GTM skill reads, then scores how fresh and complete it is. Use when: set up gtm context, company context file, shared positioning file, brand context, icp file, onboard the gtm skills, context is…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Stress-tests a live opportunity by separating what the buyer has proven from what the rep believes, then scores deal risk and names the next action that would change the forecast. Use when: deal review, deal risk, pipeline review, forecast call, is this deal real, qualify this opportunity, stalled deal, commit or…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Carves accounts into sales territories that are fair on opportunity, not just account count, and flags coverage gaps and overloaded reps before the quarter starts. Use when: territory planning, territory design, carve territories, rebalance accounts, sales capacity planning, quota fairness, coverage model, account…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Builds outbound sequences that start from a specific buying trigger (funding, hiring, tech change, leadership move, product usage) instead of a static persona list, with a routing table that picks the cadence for each trigger. Use when: outbound sequence, cold email cadence, signal-based outbound, trigger-based…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Turns closed-won and closed-lost deals into ranked, evidence-backed reasons (not rep-selected dropdowns) and routes each pattern to the team that can fix it. Use when: win loss analysis, why did we lose, why do we win, closed lost review, loss reasons, churned deals, competitive losses, buyer interviews.
Skill Claude CodeCodex
WCAG 2.2 Level AA accessibility audit for AI product surfaces - color contrast, focus order, ARIA usage, keyboard navigation, motion/animation, reduced-motion respect, alt text, and form label association. Use when: accessibility audit, a11y review, WCAG audit, screen reader compliance, keyboard-only navigation, color…
Skill Claude CodeCodex
Design user experiences for autonomous AI agents that act on behalf of users - control panels, consent flows, action previews, audit trails, and undo mechanisms. Use when: agentic AI, autonomous agents, AI autonomy controls, agent UX, AI actions, computer use, agent consent, agent audit trail.
Skill Claude CodeCodex
Design conversational AI interfaces that feel natural, recover from failures gracefully, and build user trust through dialogue. Use when: chatbot UX, conversational UI, dialogue design, AI assistant interface, chat flow, turn-taking, AI persona voice, multi-turn context.
Skill Claude CodeCodex
Design graceful failure experiences for AI products - hallucinations, uncertainty, wrong outputs, and edge cases. Use when: AI hallucination UX, error handling for AI, uncertainty design, graceful degradation, AI failure recovery, confidence thresholds, safe fallbacks.
Skill Claude CodeCodex
Design feedback mechanisms that help AI systems learn from users - thumbs up/down, preference ranking, corrections, and human-in-the-loop escalation. Use when: RLHF UX, user feedback for AI, thumbs up down design, AI correction flow, human in the loop, feedback signal design, AI improvement loops.
Skill Claude CodeCodex
Map human-AI interaction journeys - trust arcs, capability discovery paths, autonomy progression, and AI-specific touchpoints. Use when: AI user journey, human-AI interaction mapping, trust arc mapping, AI capability discovery, AI adoption journey, AI experience map.
Skill Claude CodeCodex
Design how AI presents results across text, code, images, charts, and mixed media - response formatting, output hierarchy, and cross-modal transitions. Use when: AI output design, response formatting, AI results display, multimodal output, AI-generated content presentation, code output UX, AI visualization.
Skill Claude CodeCodex
Design onboarding experiences that help users build accurate mental models of AI capabilities, set expectations, and discover features progressively. Use when: AI onboarding, progressive disclosure for AI, capability communication, AI mental models, expectation setting, AI feature discovery, first-time AI user…
Skill Claude CodeCodex
Design AI-driven personalization that adapts interfaces to users while respecting privacy, avoiding filter bubbles, and maintaining user agency. Use when: adaptive UI, AI personalization, recommendation UX, filter bubble prevention, privacy personalization balance, algorithmic fairness UX, user preference learning.
Skill Claude CodeCodex
Design the input experience for AI products - how users craft, structure, and refine their instructions to AI systems. Use when: prompt interface, AI input design, prompt templates, prompt suggestions, context window UX, instruction design, AI input affordances, prompt engineering UX.
Skill Claude CodeCodex
Design safety experiences for AI products - content moderation UX, bias detection surfaces, harm prevention patterns, and responsible AI interfaces. Use when: AI safety UX, content moderation, responsible AI, AI bias UX, harm prevention, content filtering UX, AI refusal design, safety disclaimers.
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: