gtm-ai-adoption-rollout

gtm-ai-adoption-rollout is a skill for Claude Code from matellez/claude-skills. It costs 203 tokens per session (2,730 once invoked), scanned A, original, MIT.

A guide for introducing AI tools to sales and marketing teams and helping people use them in daily work.

In plain words
What is it for?
Use it to plan or troubleshoot an AI rollout, diagnose low usage, and create actions for team adoption.
Why use it?
It addresses adoption problems that remain after a company has bought an AI tool.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to plan or troubleshoot an AI rollout, diagnose low usage, and create actions for team adoption.

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Install with agentmods
npx agentmods add skills/matellez/claude-skills/gtm-ai-adoption-rollout
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matellez/claude-skills --skill gtm-ai-adoption-rollout
Clone the repo
git clone --depth 1 https://github.com/matellez/claude-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-ai-adoption-rollout

README.md
[![agentmods](https://agentmods.dev/badge/skills/matellez/claude-skills/gtm-ai-adoption-rollout/github.svg)](https://agentmods.dev/skills/matellez/claude-skills/gtm-ai-adoption-rollout)
Your own site
<a href="https://agentmods.dev/skills/matellez/claude-skills/gtm-ai-adoption-rollout"><img src="https://agentmods.dev/badge/skills/matellez/claude-skills/gtm-ai-adoption-rollout/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-ai-adoption-rollout

Your own site · 80×15
<a href="https://agentmods.dev/skills/matellez/claude-skills/gtm-ai-adoption-rollout"><img src="https://agentmods.dev/badge/skills/matellez/claude-skills/gtm-ai-adoption-rollout.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 203 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,730 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00203 $0.02730
Opus 5 $0.00102 $0.01365
Sonnet 5 $0.00041 $0.00546
Haiku 4.5 $0.00020 $0.00273

Measured 12d ago against content hash 5d0b84a9f1e7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

gtm-ai-adoption-rollout scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

revops/gtm-ai-adoption-rollout/SKILL.md · 307 lines

How it starts

The opening of the file, as written. The whole thing — 307 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM AI Adoption Rollout: Getting Sales and Marketing Teams to Actually Use New Tools

This skill addresses the gap between buying a tool and the team actually using it. Most rollouts fail not because the tool is wrong but because the adoption plan treats it as a training problem rather than a behavior change problem. These are different problems with different solutions.


HOW TO SET UP THIS SKILL

This skill works out of the box. For more specific output, provide:

  • The tool or tools being rolled out
  • The team size and composition (reps, SDRs, marketers, managers)
  • Whether this is leadership-mandated or a bottoms-up initiative
  • What the team is currently using and being asked to change from
  • What has already been tried and failed
  • Your timeline and any hard deadlines

Why GTM Tool Rollouts Fail

Before building a rollout plan, diagnose which failure mode applies. Most failed rollouts trace to one of five root causes.


Failure mode 1: The tool solves a problem leadership has, not one the team has

Leadership buys a tool to get pipeline visibility or forecast accuracy. The rep sees it as more data entry with no personal benefit. Adoption fails because the incentive structure is inverted. The tool asks reps to give something (their time, their process) in exchange for something they do not personally receive (a dashboard the VP uses).

Fix: Identify one thing the tool does that makes the rep's job easier, not just the manager's job more visible. Lead the rollout with that use case. If no such use case exists, the tool has an adoption problem that no training program will solve.


Failure mode 2: Training was a one-time event, not a reinforcement system

The team attended a two-hour kickoff session, got a login, and was left to figure it out. Within two weeks, 80% reverted to the old workflow.

Fix: Adoption is not a training event. It is a 90-day behavior change program. The kickoff session gets people started. The first 30 days builds the habit. Days 31-60 reinforces it under real conditions. Days 61-90 standardizes it and removes the workarounds. Each phase requires different interventions.

Read the full file on GitHub · 307 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 307 lines · 203 tokens per session scan A 5d0b84a9f1e7

Subscribe to this mod's changes

gtm-ai-adoption-rollout is a skill published in the GitHub repository matellez/claude-skills (4 stars, last pushed 5mo ago), licensed MIT. It adds 203 tokens to every session and 2,730 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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