swan-gtm/gtm-skills

Open, production-grade GTM skills for AI agents.

This repository also configures its own agents. See what gtm-skills tells them →

150Stars on the repository
205Mods indexed here, across every type
2d agoLast push, which is what freshness is scored on
MITLicence, which decides whether bodies are shown

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill in the gap between a discovery call and the demo that follows — when you have discovery notes and need to turn them into a demo that proves value instead of dumping features. Run it when a rep is about to "walk through the product," when discovery surfaced several pains and you need to decide what to…

not rated 150 +5 2d ago A SkillSpector: pass 160 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill on a live deal when you need to stop relying on one contact and build a coalition across the buying committee. Run it when a deal is single-threaded (everything runs through one champion), when you can't name who actually decides, when a champion goes quiet and the deal goes dark with them, when you're…

not rated 150 +5 2d ago A SkillSpector: pass 160 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a deal is live and you need to align the buyer on a shared path to value — when a champion asks "so what are the next steps," when you're heading into scoping, POC, security review, or procurement, when a deal has slipped once or stalled with no mutual timeline, when you just can't tell who on the…

not rated 150 +5 2d ago A SkillSpector: warn 178 tokens original MIT

roi-business-case

100

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a live deal needs a business case the buyer will actually believe — heading into procurement, finance review, or exec sign-off, when a champion needs an internal case to justify the spend, when a single "dream ROI" number is triggering skepticism, or when you want to pre-handle the…

not rated 150 +5 2d ago A SkillSpector: pass 140 tokens original MIT

buying-group

101

swan-gtm/gtm-skills

Skill Claude Code

Map every decision-maker, influencer, and blocker at a target account. Takes a company name or domain plus a deal stage or research context. Returns verified contacts classified by buying role, coverage gaps by function, departure flags, and ranked next actions — all shaped by where you are in the deal. Requires a…

not rated 150 +5 2d ago A SkillSpector: pass 72 tokens original MIT

sequence-writer

102

swan-gtm/gtm-skills

Skill Claude Code

Turn any trigger event into a full cold outreach sequence. Takes a signal, a contact identifier, and product context. Verifies the contact via Lusha, confirms account signals, and writes a multi-step sequence grounded in the specific trigger — not a generic template. Up to 5 steps with subject lines, body copy, and…

not rated 150 +5 2d ago A SkillSpector: pass 81 tokens original MIT

swan-gtm/gtm-skills

Skill Claude Code

Run a weekly signal sweep across every account in your territory. Takes an account list and returns a ranked brief — promotions, job changes, funding rounds, hiring surges, and intent spikes, sorted by signal strength. Designed to run every Monday morning before a pipeline review. Requires a Lusha connection.

not rated 150 +5 2d ago A SkillSpector: pass 71 tokens original MIT

anti-ai-slop-writing

104

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when any GTM copy needs to stop reading like AI before it ships - a LinkedIn post, a cold email, a newsletter, a landing page, a case study, an exec's thought-leadership draft. Produces the same copy with the machine tells stripped out, back to a clean baseline. Reach for it when someone says "this…

not rated 150 +5 2d ago A SkillSpector: pass 117 tokens original MIT

gtm-command-center

105

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a GTM operator is losing time hopping between tools to see their own work - the task board in one tab, the outreach queue in another, research in a third, the content calendar in a fourth. Produces one personal operating surface that aggregates those lanes, plus a single daily "what needs me now"…

not rated 150 +5 2d ago A SkillSpector: pass 122 tokens original MIT

human-mannerisms

106

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when GTM copy is clean but reads flat, generic, or "technically fine but nobody's home" - a LinkedIn post, a cold email, a newsletter, an exec's thought-leadership draft, a landing page. Produces the same copy with one or two deliberate human moves added, so it reads as one specific person instead of a…

not rated 150 +5 2d ago A SkillSpector: pass 131 tokens original MIT

linkedin-ghostwriting

107

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when ghostwriting LinkedIn posts for a founder or executive - the ask is "what should our CEO post", "draft the next posts for [exec]", "write this in [exec]'s voice", "an industry-news take", "a repost", or "exec thought leadership". Produces three ranked, typed post options per executive in that…

not rated 150 +5 2d ago A SkillSpector: pass 141 tokens original MIT

media-pr-outreach

108

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when doing media and PR outreach - first contact with a reporter, a news pitch, a contributed-byline pitch, or a fast reactive pitch on breaking news. Produces a short, anchored pitch that leads with the reporter's beat and closes on a concrete give-plus-ask, plus a follow-up plan. Reach for it when the…

not rated 150 +5 2d ago A SkillSpector: pass 109 tokens original MIT

rfp-response

109

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when an inbound RFP, RFI, or brief lands and a proposal has to go back by a deadline - "an RFP just came in", "should we bid on this", "build the response", "the proposal is due Friday", "set up the RFP", "where are we on the [brand] RFP", "what's the status of our RFPs", "which RFP is about to slip".…

not rated 150 +5 2d ago A SkillSpector: warn 135 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a marketing design asset needs a senior review before it ships - a sales deck, a one-pager, a LinkedIn graphic or carousel, a case study, a landing section, a proposal slide. Produces a prioritized design read: what works, the ranked fixes with the commercial reason for each, brand and…

not rated 150 +5 2d ago A SkillSpector: warn 122 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill immediately after acquiring a product or brand, before combining websites, customer data, pipelines, messaging, analytics, or campaigns. Produces a staged GTM integration plan that preserves active demand and customer access while defining what to retain, endorse, consolidate, or retire.

not rated 150 +5 2d ago A SkillSpector: pass 66 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill after a B2B webinar has registrations or engagement data but before treating every registrant as a sales lead. Produces reconciled lifecycle states, fit and intent scores, a prioritised sales-review queue, segment-specific follow-up, and a measurable handoff from webinar registration to qualified…

not rated 150 +5 2d ago A SkillSpector: pass 74 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when an AI-visibility number needs to be trusted, defended, or compared over time — "is this score real," "the engine said something different an hour later," "did our AI visibility actually move this week." Re-asks every question multiple times per engine, majority-votes presence, and keeps the…

not rated 150 +5 2d ago A SkillSpector: pass 87 tokens original MIT

citation-gap-outreach

114

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when the sources behind AI answers are known and the brand needs to get into them — "AI keeps citing these directories and the brand is not there," "turn the citation analysis into an outreach plan," "get named where the engines already read." Converts cited-source gaps into a ranked get-listed plan…

not rated 150 +5 2d ago A SkillSpector: pass 90 tokens original MIT

local-ai-visibility

115

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a business serves specific towns or suburbs and needs to know where AI recommends it — "do we show up in this suburb," "named in one city and invisible in the next," "which service areas are the gap." Measures AI answers town by town, records map-pack and written-answer presence separately, and…

not rated 150 +5 2d ago A SkillSpector: pass 87 tokens original MIT

audit-swan

116

swan-gtm/gtm-skills

Skill Claude CodeCodex

Checks whether a Swan workspace is structurally healthy. Use for configuration audits that surface missing knowledge, disconnected integrations, exhausted senders, broken triggers, sparse CRM data, and credit or subscription issues.

not rated 150 +5 2d ago A SkillSpector: pass 43 tokens original MIT

battlecard

117

swan-gtm/gtm-skills

Skill Claude CodeCodex

Creates or updates a competitor battlecard. Use when the user needs positioning, strengths, weaknesses, objections, win conditions, and practical talk tracks saved into competitive knowledge.

not rated 150 +5 2d ago A SkillSpector: pass 36 tokens original MIT

brief

118

swan-gtm/gtm-skills

Skill Claude CodeCodex

Creates a one-page executive account brief. Use before sponsor syncs, deal reviews, QBRs, or board updates where the user needs account context, opportunity state, risks, and asks.

not rated 150 +5 2d ago A SkillSpector: pass 41 tokens original MIT

build-list

119

swan-gtm/gtm-skills

Skill Claude CodeCodex

Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.

not rated 150 +5 2d ago A SkillSpector: pass 46 tokens original MIT

clear-my-desk

120

swan-gtm/gtm-skills

Skill Claude CodeCodex

Triages pending Swan work for a user. Use to prioritize review items, sequence approvals, alerts, and suggestions into act-now, bulk-approve, acknowledge, or investigate buckets.

not rated 150 +5 2d ago A SkillSpector: warn 41 tokens original MIT

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