When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,'…
Design distinctive, on-brand emails — newsletters, campaigns, welcome series, promo, post-purchase, win-back, transactional, announcements. Use when the user wants to draft, write, compose, design, redesign, critique, polish, or improve an email; or send a campaign / blast / broadcast through any ESP (Nitrosend…
Behavior-driven design: write executable specifications BEFORE any implementation code. Reads /docs/PLAN.md for the build plan and /docs/STORIES.md for user stories, and stops to ask for either if it is missing. Generates TypeScript spec files in nested blocks — Feature > Scenario > Specification — where each Scenario…
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