varunk130/ai-gtm-skill-library

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Referral program design - referrer / referee incentive structure, viral mechanics, fraud and abuse controls, attribution, and channel placement. Use when: referral program, refer a friend, viral loop design, K-factor, advocacy referrals, partner referrals, customer referral incentives, referral attribution, viral…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Renewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Revenue analytics architecture - ARR / NRR / GRR decomposition, cohort retention, expansion drivers, segment economics, and CAC payback diagnostics. Use when: revenue analytics, ARR waterfall, NRR analysis, GRR, expansion analysis, cohort revenue retention, CAC payback, magic number, segment economics, revenue…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Revenue forecasting pipeline - bottoms-up pipeline forecast, tops-down model, ensemble blending, scenario analysis, and forecast calibration loop. Use when: revenue forecast, sales forecast, pipeline forecast, bookings forecast, NRR forecast, ARR forecast, forecast calibration, scenario planning, ensemble forecasting…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Voice of Customer program - multi-source signal collection, theming and prioritization, evidence-to-action routing, and product / CS / marketing feedback loop closure. Use when: voice of customer, VoC program, customer feedback, NPS / CSAT / CES, qualitative theming, feedback synthesis, product feedback loop, customer…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Audits how likely AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) are to cite your pages for the questions buyers ask, then ranks fixes by citation lift. Use when: ai search visibility, generative engine optimization, geo audit, aeo, llm citations, are we cited in ai answers, ai overviews…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Interviews the team once and writes a single GTMCONTEXT.md (ICP, positioning, voice, proof, competitors) that every other GTM skill reads, then scores how fresh and complete it is. Use when: set up gtm context, company context file, shared positioning file, brand context, icp file, onboard the gtm skills, context is…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Stress-tests a live opportunity by separating what the buyer has proven from what the rep believes, then scores deal risk and names the next action that would change the forecast. Use when: deal review, deal risk, pipeline review, forecast call, is this deal real, qualify this opportunity, stalled deal, commit or…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Carves accounts into sales territories that are fair on opportunity, not just account count, and flags coverage gaps and overloaded reps before the quarter starts. Use when: territory planning, territory design, carve territories, rebalance accounts, sales capacity planning, quota fairness, coverage model, account…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Builds outbound sequences that start from a specific buying trigger (funding, hiring, tech change, leadership move, product usage) instead of a static persona list, with a routing table that picks the cadence for each trigger. Use when: outbound sequence, cold email cadence, signal-based outbound, trigger-based…

varunk130/ai-gtm-skill-library

Skill Claude CodeCodex

Turns closed-won and closed-lost deals into ranked, evidence-backed reasons (not rep-selected dropdowns) and routes each pattern to the team that can fix it. Use when: win loss analysis, why did we lose, why do we win, closed lost review, loss reasons, churned deals, competitive losses, buyer interviews.