172 expert marketing skills for AI agents — ClawFu MCP Server
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Skill Claude CodeCodex
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: Improve conversion rates by removing friction and applying behavioral nudges; Design pricing pages that guide…
Skill Claude CodeCodex
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: Evaluate an industry before entering or investing; Understand competitive dynamics in your market; Identify…
Skill Claude CodeCodex
Build durable competitive advantage using Hamilton Helmer's "7 Powers" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: Evaluate your competitive position and identify if you have true Power; Choose strategic direction for building durable…
Skill Claude CodeCodex
"What is important is seldom urgent and what is urgent is seldom important." Master Dwight D. Eisenhower's prioritization framework to focus on what truly matters. Use when: Feeling overwhelmed by too many tasks and not enough time; Weekly planning to set priorities for the week ahead; Daily triage when everything…
Skill Claude CodeCodex
Break down complex problems to their fundamental truths, then reason up from there. Master Aristotle's ancient method modernized by Elon Musk to solve seemingly impossible problems. Use when: Facing a "impossible" problem where conventional solutions don't work; Challenging industry assumptions that everyone accepts…
Skill Claude CodeCodex
Master Alex Hormozi's offer creation framework from "$100M Offers" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity. Use when: Creating new product or service offers; Restructuring existing offers for higher conversions; Pricing premium products and services; Building…
Skill Claude CodeCodex
"Invert, always invert." Apply Carl Jacobi's mathematical principle and Charlie Munger's investing wisdom to solve problems by thinking backward from failure. Use when: Goal setting - Define what would guarantee failure, then avoid it; Risk analysis - Identify what could destroy your project before starting; Decision…
Skill Claude CodeCodex
Understand why customers really buy by uncovering the "job" they're hiring your product to do Use when: Understanding customer motivation beyond demographics and feature requests; Finding product-market fit by identifying the real progress customers seek; Discovering why customers switch (or don't) between solutions…
Skill Claude CodeCodex
Master product positioning using April Dunford's proven 5+1 framework from "Obviously Awesome". Transform how customers perceive your product by deliberately setting the right context. Use when: Launching a new product and need to define market position; Current positioning feels "off" - customers don't "get it"…
Skill Claude CodeCodex
Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's "prospective hindsight" technique to catch failures before they happen. Use when: Before launching a product, campaign, or major initiative; Before making an important decision (hiring, investment, partnership)…
Skill Claude CodeCodex
Design products around price using Madhavan Ramanujam's "Monetizing Innovation" methodology—determine willingness to pay before you build, not after. Use when: Set pricing for a new product before or during development; Validate willingness to pay before investing in features; Structure pricing tiers…
Skill Claude CodeCodex
Apply Edward de Bono's parallel thinking framework (1985) to make better decisions by examining ideas from six distinct perspectives systematically. Use when: Making complex decisions that require multiple perspectives; Evaluating new products, offers, or strategies before launch; Breaking out of analysis paralysis…
Skill Claude CodeCodex
Apply Segmentation, Targeting, and Positioning framework to identify market opportunities and craft differentiated positioning.
Skill Claude CodeCodex
Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains Use when: Launching a new product or service and need to validate the value proposition; Struggling with product-market fit and need to diagnose why…
Skill Claude CodeCodex
Make decisions that your 80-year-old self will thank you for. Master Jeff Bezos' mental model for bold choices that minimize long-term regret. Use when: Career decisions with long-term implications; Startup vs. safe job choices; Major life pivots (relocations, relationships, changes); Risk-taking decisions where fear…
Skill Claude CodeCodex
Know when to move fast and when to move carefully. Master Jeff Bezos' framework for distinguishing high-stakes irreversible decisions from low-stakes reversible ones. Use when: Prioritizing decisions to know where to invest time; Team empowerment to understand what to delegate vs. escalate; Avoiding analysis paralysis…
Skill Claude CodeCodex
Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: Strategic decisions where long-term consequences matter; Policy/rule changes that will trigger behavioral responses; Competitive moves to anticipate…
Skill Claude CodeCodex
Use when facing complex reasoning tasks - multi-step math, logic puzzles, decisions with tradeoffs, problems where direct answers fail, or when you need to show your work. Triggers on arithmetic errors, shallow analysis, or "I'm not sure" hedging.
Skill Claude CodeCodex
Systematically validate your business hypotheses before building anything. Master Steve Blank's Customer Development methodology that became the foundation of Lean Startup and YC's approach. Use when: Starting a new venture to avoid building something nobody wants; Before writing a line of code to validate…
Skill Claude CodeCodex
Document your business model on one page and systematically de-risk it. Master Ash Maurya's adaptation of Business Model Canvas optimized for startups and uncertainty. Use when: Starting a new venture to articulate and test your business model; Preparing for customer discovery to document hypotheses to validate…
Skill Claude CodeCodex
Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you. Use when: Before building anything to validate if the problem is real and painful; Customer discovery calls to get honest feedback without leading…
Skill Claude CodeCodex
Anticipate and neutralize every reason customers say "no" before they say it. Combine Chris Voss's negotiation psychology with systematic sales methodology to turn objections into opportunities. Use when: Before sales calls to prepare responses to common pushback; After losing deals to document and learn from…
Skill Claude CodeCodex
Create research-backed buyer personas that drive real marketing and product decisions. Combine Buyer Personas methodology with Jobs-to-be-Done to build profiles based on actual behavior, not demographics fiction. Use when: Starting customer discovery to define who you're validating with; Marketing campaign planning to…
Skill Claude CodeCodex
Test willingness to pay before launching with proven pricing research methodologies. Combine Van Westendorp, Gabor-Granger, and behavioral techniques to find your optimal price point. Use when: After solution validation to test willingness to pay; Before launch to set initial pricing; Pricing changes to test new price…
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