swan-gtm/gtm-skills

Open, production-grade GTM skills for AI agents.

This repository also configures its own agents. See what gtm-skills tells them →

150Stars on the repository
205Mods indexed here, across every type
2d agoLast push, which is what freshness is scored on
MITLicence, which decides whether bodies are shown

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone needs to position their newsletter, name it, write their value prop, nail their newsletter positioning, figure out what to call their newsletter, or define what their newsletter is about. Also triggers when someone says things like "help me position my newsletter", "I need a newsletter…

not rated 150 +5 2d ago A SkillSpector: pass 147 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when launching a newsletter, improving your welcome email, setting up an email onboarding flow, or optimizing deliverability. Writes a high-converting newsletter welcome email using a proven 6-step formula: reinforce their decision, remind them what's in it for them, set clear expectations, ask for a…

not rated 150 +5 2d ago A SkillSpector: pass 141 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill whenever someone needs a welcome gift for their newsletter, wants to create a lead magnet to grow their list, doesn't know what to offer new subscribers, or wants to make their newsletter more compelling to sign up for. Also triggers on phrases like "welcome gift," "newsletter lead magnet," "what should…

not rated 150 +5 2d ago A SkillSpector: pass 181 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone needs to write a welcome sequence, onboarding emails, nurture sequence, or wants to turn new subscribers into buyers. Also triggers when someone says things like "write my welcome emails", "build my welcome sequence", "what emails should I send new subscribers", "how do I onboard new…

not rated 150 +5 2d ago A SkillSpector: pass 127 tokens original MIT

pain-is-the-pitch

77

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when your emails feel generic, aren't converting, lack emotional punch, or when you want to add specificity to promotional copy. Rewrites vague, generic email copy into emotionally specific, pain-driven messaging using Alex Hormozi's "Pain is the Pitch" framework. Paste any sales or promotional email…

not rated 150 +5 2d ago A SkillSpector: pass 155 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you want to send a weekly digest, curated newsletter, link roundup, "best of the week" email, or Friday recap. Writes a curated weekly roundup email that packages the best links, resources, takeaways, or insights from your week into a scannable, high-value email your subscribers actually look…

not rated 150 +5 2d ago A 164 tokens copy · 86% MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen to me", "should I build a personal brand", "our CAC is climbing and we have no budget". Twenty-four things that already happened…

not rated 150 +5 2d ago A SkillSpector: pass 108 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a post is about to go live, or just went live, and the question is what happens after publish — a creator's sponsored post, a founder announcement, a launch thread, a milestone update, a customer story. "The post is scheduled, now what", "why did our sponsored post die", "should we put spend behind…

not rated 150 +5 2d ago A SkillSpector: pass 172 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Recommends which conferences, trade shows, and vendor events a company should attend, exhibit at, or sponsor next. Use when the user needs to pick events for a field-sales or field-marketing motion, build a scored shortlist against ICP, justify event spend, or plan a conference calendar. Scores each event on ICP…

not rated 150 +5 2d ago A SkillSpector: pass 95 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

The skill for writing a proper cold email, for any product or service. Use it whenever a cold email needs writing and the usual asks are getting ignored. Triggers: "write my cold email", "nobody books from my outbound", "what should my CTA be", "make this email give value", "turn my offer into a cold email", "make my…

not rated 150 +5 2d ago A SkillSpector: pass 162 tokens original MIT

signal-interpreter

83

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when interpreting a raw GTM signal — a business event or an intent spike — into relevance, meaning, strength, confidence, category, why-now, and open questions, before any tiering or routing happens. It is a pure interpretation layer with no side effects: it never assigns tiers, chooses actions, sends…

not rated 150 +5 2d ago A SkillSpector: pass 75 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a rep wants warm intro paths into a target prospect — "Find warm intro paths for [company]", "Who do we know at [company]?", "Can anyone intro me to [role] at [company]?", "Warm intro - [company]". Surfaces the strongest available warm intro paths from your company's relationship network …

not rated 150 +5 2d ago A SkillSpector: pass 116 tokens original MIT

hiring-radar

85

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when job postings should be watched as buying signals — continuously, with no outreach. Runs daily over watched accounts plus job descriptions matching tracked queries, keeps only the hiring patterns that matter to your GTM (hiring spree, buyer-persona hire, build-vs-buy, competitor tool in JD), and…

not rated 150 +5 2d ago A SkillSpector: pass 120 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need to build the set of monitoring prompts for tracking a brand's visibility inside AI assistants (ChatGPT, Gemini, Perplexity, Copilot, AI overviews) — the questions a real buyer would ask where you want the brand to show up. Trigger phrases: "run prompt research", "generate monitoring…

not rated 150 +5 2d ago A SkillSpector: pass 184 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when demand may have leaked between systems: a chat or form lead who never completed a booking, a demo request with no meeting, a call held with no follow-up sent, an inbound reply never answered, a trial that ended quietly, a deal closed lost on a blocker that has since changed. Produces a list of…

not rated 150 +5 2d ago A SkillSpector: pass 155 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex needs its repo

Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the…

not rated 150 +5 2d ago A SkillSpector: pass 138 tokens original MIT

linkedin-abm-audit

89

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high…

not rated 150 +5 2d ago A SkillSpector: pass 185 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants a monthly LinkedIn Ads & ABM performance report for the last full calendar month — a month-end / end-of-month ABM report, a LinkedIn ads recap, a stakeholder or exec report, a "report on last month's ads/campaigns", a monthly performance summary, or a shareable report with…

not rated 150 +5 2d ago A SkillSpector: pass 167 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal…

not rated 150 +5 2d ago A SkillSpector: pass 116 tokens original MIT

audience-icp-filter

92

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a newsletter or community list. Produces every lead sorted into ICP match, needs review, or no match, with a reason attached to…

not rated 150 +5 2d ago A SkillSpector: pass 156 tokens original MIT

campaign-challenger

93

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a sequence is written but not yet launched, and someone needs to know whether it's actually good — benchmarked against the campaigns that team has already run rather than against generic best practice. Produces a ranked comparison against their own history, an absolute quality score with a launch…

not rated 150 +5 2d ago A SkillSpector: pass 129 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone needs a complete outbound sequence written — every touch across LinkedIn and email, not a single cold email. Produces three distinct angles to choose from, then the full sequence with each message ready to send, calibrated to the campaign type and channel mix and self-checked against a…

not rated 150 +5 2d ago A SkillSpector: pass 139 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill for the recurring review of a running outbound book — the Monday question of what needs attention this week. Produces a triaged list of replies waiting on an answer, the campaigns that are genuinely underperforming with the one step to fix on each, and week-over-week movement on the metrics that matter.…

not rated 150 +5 2d ago A SkillSpector: pass 131 tokens original MIT

won-deal-icp-finder

96

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone wants to know who actually pays them — auditing closed-won deals to derive a proven ideal customer profile instead of an aspirational one, then building a look-alike target list from it. Produces a revenue-ranked deal table, two to four named ICP archetypes with searchable criteria, and a…

not rated 150 +5 2d ago A SkillSpector: pass 158 tokens original MIT

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