172 expert marketing skills for AI agents — ClawFu MCP Server
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Skill Claude CodeCodex
Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations…
Skill Claude CodeCodex
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: Writing sales copy that must generate immediate, trackable response; Creating direct mail pieces, sales letters, or landing pages for local businesses; Designing marketing funnels with clear offers at every stage…
Skill Claude CodeCodex
Transform Claude into an expert in evidence-based educational presentation design. Use when designing presentations for teaching, training, or learning contexts where retention and comprehension matter. Applies Cognitive Load Theory, Mayer's 12 Principles of Multimedia Learning, Gagné's 9 Events of Instruction…
Skill Claude CodeCodex
Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters…
Skill Claude CodeCodex
Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online…
Skill Claude CodeCodex
25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming…
Skill Claude CodeCodex
Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product…
Skill Claude CodeCodex
Optimize landing pages for maximum conversions using proven frameworks from Unbounce and Oli Gardner—apply the "one goal, one message, one action" principle with data-driven design, copy, and CTA best practices. Use when: Create a new landing page for a campaign; Optimize an existing landing page that isn't…
Skill Claude CodeCodex
Make your messages unforgettable using the Heath brothers' SUCCESs framework Use when: Crafting a core message for a product, campaign, or company that needs to stick; Presenting complex ideas to audiences who may forget 90% of what you say; Writing headlines, taglines, or slogans that people remember and repeat…
Skill Claude CodeCodex
Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: Build an email list that's engaged and valuable; Design lead magnets that earn real permission; Create content…
Skill Claude CodeCodex
Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial…
Skill Claude CodeCodex
Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology Use when: Launching a new product and need it to stand out in a crowded market; Differentiating your brand from competitors who all look the same; Escaping commodity status where you compete only on…
Skill Claude CodeCodex
Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: Write a long-form sales letter for a product or service; Create direct…
Skill Claude CodeCodex
Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers. Use when: Write blog posts optimized for search engines; Create pillar content for topical authority…
Skill Claude CodeCodex
Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: Build backlinks to improve search rankings; Create content with pre-validated demand for links; Outrank competitors…
Skill Claude CodeCodex
Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning…
Skill Claude CodeCodex
Use when rewriting AI-generated text to match a specific person's or brand's authentic voice. Use when AI output sounds generic, corporate, or detectable. Unlike generic "humanizers," this skill requires voice analysis input and produces voice-consistent output, not fake imperfections.
Skill Claude CodeCodex
Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment.
Skill Claude CodeCodex
Build a phased reputation recovery plan after a crisis — from damage assessment through stakeholder communication, trust-rebuilding actions, and sentiment tracking. Use when: rebuilding brand reputation post-crisis, designing a public apology and accountability strategy, creating stakeholder-specific recovery…
Skill Claude CodeCodex
Coordinate crisis response through structured playbooks, communication templates, and team orchestration.
Skill Claude CodeCodex
Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends.
Skill Claude CodeCodex
Identify at-risk customers using behavioral signals, engagement patterns, and health indicators before they cancel.
Skill Claude CodeCodex
Identify upsell and cross-sell opportunities through usage patterns, growth signals, and account behavior analysis.
Skill Claude CodeCodex
Design and maintain customer health scoring systems with automated alerts and trending analysis.
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: