Open, production-grade GTM skills for AI agents.
This repository also configures its own agents. See what gtm-skills tells them →
Skill Claude CodeCodex
Use this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer gets built against.
Skill Claude CodeCodex
Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.
Skill Claude CodeCodex
Use this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement locked before launch.
Skill Claude CodeCodex
Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.
Skill Claude CodeCodex
Use this skill when setting up paid media measurement — the scorecard of leading vs vanity metrics and the dashboard that keeps reporting honest.
Skill Claude CodeCodex
Use this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching offer strength to funnel stage.
Skill Claude CodeCodex
Use this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is real versus noise.
Skill Claude CodeCodex
Use this skill when connecting paid campaigns to sales outreach — using ABM ad engagement as intent signals that trigger and personalize BDR outbound before anyone fills out a form.
Skill Claude CodeCodex
Use this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based on current performance.
Skill Claude CodeCodex
Use this skill for the writing bar on everything ads-related — operator voice, no AI slop, banned words, and sentence-level rules.
Skill Claude CodeCodex
Use this skill when deciding whether and how to use Advantage+ for B2B SaaS — what to let Meta automate, what to constrain, and when manual beats automation.
Skill Claude CodeCodex
Use this skill when creating campaigns, ad sets, ads, or audiences on Meta — the build chain and the settings that matter, step by step.
Skill Claude CodeCodex
Use this skill when planning creative production for Meta — iteration hierarchy, concept sourcing, format playbook, testing cadence, and quality scoring.
Skill Claude CodeCodex
Use this skill when diagnosing creative fatigue on Meta — the signals an ad is dying, rotation rules, and refresh timing for B2B accounts.
Skill Claude CodeCodex
Use this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's job is at each stage.
Skill Claude CodeCodex
Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax…
Skill Claude CodeCodex
Use this skill when optimizing Meta instant forms — question design, friction tuning, and quality filters that trade cheap leads for qualified ones.
Skill Claude CodeCodex
Use this skill when choosing and running LinkedIn account-based ad campaigns at the 1:1 (single whale account), 1:few (named account list), or 1:many (vertical/segment) level — company vs contact lists, reach, and personalized 1:1 creative.
Skill Claude CodeCodex
Use this skill when planning or running LinkedIn ad campaigns for ABM — ad format selection, budget math, campaign structure, performance benchmarks, and optimization.
Skill Claude CodeCodex
Use this skill when sizing and building LinkedIn ad audiences for B2B — audience sweet spots by funnel stage, targeting approaches, exclusion strategy, retargeting setup, and ABM company-list targeting.
Skill Claude CodeCodex
Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and…
Skill Claude CodeCodex
Use this skill when validating which ad messages actually drive revenue — connecting ads to downstream lead quality and scaling only validated messages.
Skill Claude CodeCodex
Use this skill for any operational decision on a Meta account — pause, scale, graduate, budget, creative count. The decision framework with the formulas, thresholds, and actions.
Skill Claude CodeCodex
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook…
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: