swan-gtm/gtm-skills

Open, production-grade GTM skills for AI agents.

This repository also configures its own agents. See what gtm-skills tells them →

153Stars on the repository
205Mods indexed here, across every type
2d agoLast push, which is what freshness is scored on
MITLicence, which decides whether bodies are shown

meta-api-reference

169

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when working with the Meta Marketing API directly — endpoints, objects, fields, and request patterns for campaigns, ad sets, ads, audiences, and insights.

not rated 153 +5 2d ago A SkillSpector: pass 38 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when building audiences for B2B Meta ads — CRM and third-party data as matchable audiences, lookalikes, exclusions, and audience quality for high-ACV SaaS.

not rated 153 +5 2d ago A SkillSpector: pass 46 tokens original MIT

meta-b2b-overview

171

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill for the ground truth on Meta for B2B SaaS — why it works, where it beats LinkedIn on cost per qualified opportunity, and the mental model behind the system.

not rated 153 +5 2d ago A SkillSpector: pass 46 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget placement, and consolidation rules for high-ACV SaaS.

not rated 153 +5 2d ago A SkillSpector: pass 42 tokens original MIT

meta-capi-and-events

173

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when wiring the Conversions API and funnel events — feeding MQL/SQL signal back so Meta optimizes for qualified pipeline, not form-fills.

not rated 153 +5 2d ago A SkillSpector: pass 39 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when planning creative for B2B Meta ads — creative-as-targeting, angles that filter for ICP, and formats that work for high-ACV SaaS.

not rated 153 +5 2d ago A SkillSpector: pass 42 tokens original MIT

meta-offer-strategy

175

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when choosing offers for high-ACV ($30K+) B2B Meta campaigns — the offer ladder from content to demo and what converts cold B2B audiences.

not rated 153 +5 2d ago A SkillSpector: pass 43 tokens original MIT

meta-onboarding

176

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when setting up the Meta Ads skills for the first time — a guided flow for Meta Marketing API access (app, token, ad account), writing the .env, and testing the connection. Triggers: onboarding, setup, get started, configure, credentials, API setup, connect Meta, Meta API.

not rated 153 +5 2d ago A SkillSpector: warn 67 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when optimizing a live B2B Meta account — diagnosis order, B2B benchmarks, and the fix sequence for underperforming campaigns.

not rated 153 +5 2d ago A SkillSpector: pass 37 tokens original MIT

meta-reporting

178

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when analyzing or reporting Meta Ads performance — pulls live Meta insights, reads them like an operator (leading vs vanity signals), and generates a shareable branded HTML dashboard. Triggers: Meta report, Meta dashboard, Meta performance, analyze Meta ads, cost per lead, CPL report, Meta account…

not rated 153 +5 2d ago A SkillSpector: pass 77 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when setting up Meta ads tracking — pixel, events, domains, and the implementation checklist for a clean B2B measurement base.

not rated 153 +5 2d ago A SkillSpector: warn 36 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when conversions happen off your domain — webinars, events, third-party platforms — and Meta still needs the conversion signal.

not rated 153 +5 2d ago A SkillSpector: pass 34 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when mapping the buying committee inside ABM target accounts — identifying personas from closed-won data, their jobs-to-be-done and pain points, and how ad messaging and BDR outreach should differ by persona.

not rated 153 +5 2d ago A SkillSpector: pass 50 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when the goal is SQLs and qualified pipeline from Meta, not lead volume — the 6-step spine: map market, build audiences, feed CAPI, creative loop, segments, SQL reporting.

not rated 153 +5 2d ago A SkillSpector: pass 51 tokens original MIT

account-health-audit

183

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need an on-demand health check of a trial or customer account — before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits five lanes from real data: what the account is actually solving for, lead scoring and qualification integrity, alerting coverage…

not rated 153 +5 2d ago A SkillSpector: warn 136 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you want a deep-dive on a single existing customer's expansion potential — not a portfolio scoring pass, but the full account workup: an adoption and health read, a commercial analysis that decomposes their real spend and consumption, and two priced proposals anchored on trailing usage. It ends…

not rated 153 +5 2d ago A SkillSpector: pass 122 tokens original MIT

outreach-execution

185

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when a signal, account list, or named contact needs outreach — it loads sender voice and past approved messages, picks the right path for the situation, and drafts a multi-step sequence anchored on a real hook. It encodes production sender-assignment and approval rails: tiered senders, automatic…

not rated 153 +5 2d ago A SkillSpector: warn 130 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you want every sales meeting to produce its follow-through automatically: transcript pulled, outcome classified, account rescored, and a ready-to-send follow-up drafted in the meeting owner's voice within minutes of the call ending. It runs the full production loop — qualification scoring with a…

not rated 153 +5 2d ago A SkillSpector: warn 124 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when deciding where to shift ad budget across an existing account — some campaigns capped by budget, others past their efficient point, or a seasonal peak coming up. Produces a reallocation plan sized to a total spend envelope instead of an even split. Triggers: budget optimization, budget pacing…

not rated 153 +5 2d ago A SkillSpector: pass 91 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when structuring or troubleshooting a Performance Max campaign — asset groups, ad strength, audience signals, or suspected cannibalization of brand search. Produces a structural fix list, not just "add more assets." Triggers: Performance Max, PMax, asset groups, ad strength, audience signals, PMax…

not rated 153 +5 2d ago A SkillSpector: warn 92 tokens original MIT

google-ads-ppc-math

189

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection…

not rated 153 +5 2d ago A SkillSpector: pass 105 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when Quality Score is low, CPCs feel high relative to competitors, or someone asks "why aren't my ads showing" without a budget explanation. Produces a spend-weighted, component-level fix list instead of a vague "improve relevance" note. Triggers: Quality Score, expected CTR, ad relevance, landing page…

not rated 153 +5 2d ago A SkillSpector: pass 94 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when an AI agent or automation is about to make a write change to a live Google Ads account — pausing something, moving a bid, adding negatives, editing a budget, launching a campaign. Produces a change that's previewed, confirmed, and provably executed, instead of a plausible-sounding claim. Triggers…

not rated 153 +5 2d ago A SkillSpector: pass 107 tokens original MIT

swan-gtm/gtm-skills

Skill Claude CodeCodex

Use this skill when you need to find which contacts in the CRM have changed jobs and act on it — a quarterly database refresh, a "did anyone move?" sweep, a churn-risk or new-champion check, or a job-change signal firing on a known contact. It reads each contact's current role from their work history, compares it to…

not rated 153 +5 2d ago A SkillSpector: pass 177 tokens original MIT

At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: